External seo site optimization
External website promotion is one of the main stages that ensures the intensive growth of a web resource in the search engine results. Especially for website promotion on Google, external SEO is a key point and if you know how to organize it correctly, you can achieve good results.
Features of external website optimization
Modern external SEO promotion helps each site to reach the TOP of the search network. When the technical work aimed at improving the usability, engine, site design is completed, you can proceed to its external promotion. External optimization is understood as work to improve the citation rate of website pages in search results.
How does external website promotion begin?
This procedure implies the following points:
- Analysis of the link profile. When ranking each site, Google and Yandex search engines take into account the quantity and quality of the resources linking to it. Links from external resources leading to a specific site are called a link profile.
- Analysis of the link mass of competitors. Be sure to check the link profile of competitors’ thematic sites.
- Working with link exchanges. The purchase of external links to the site is underway. There are eternal and rented links, that is, those that are bought forever and for a specific period of time. Accordingly, payment for “eternal” links occurs 1 time, and for a rented link you have to pay regularly.
- Working with thematic catalogs. For the site, themed online catalogs are selected, on which advertising articles are placed with a link to the company’s website.
- Registration of pages in general directories. The online project is registered in the directories from Yandex, as well as Google My Business.
- Work on the placement of articles in the media and blogs. Advertising articles from a specific Internet project are placed in the media, as well as advertising materials from thematic bloggers.
In addition to the above points, external SEO optimization is not complete without working with reviews. This helps to form the credibility of the web service, as well as increase the company’s loyalty among potential customers.
Today, external SEO optimization is almost impossible without competent link building. The thing is that the factors of ranking sites by search engines Google and Yandex take into account the relevance and authority of each page of a web project.
Relevance is the correspondence of the content of the page to the topic of the company, as well as to the goods and services presented on it.
Authority is a measure of how much you can trust a submitted page. This metric used to be calculated mathematically and was known as PageRank.
External SEO optimization of a site with a large number of links allows you to provide a wide thematic audience with more information about products, services, companies. This, in turn, will increase incoming traffic.
Each link is capable of generating hundreds to hundreds of thousands of site visits every month. Sales growth is guaranteed!
Why is it better to order external website promotion from our company?
We offer each client:
- Conducting a free technical audit of the site;
- Free recommendations on how to eliminate found technical, software, as well as errors in the content on the site;
- Direct contact with managers and SEO specialists for each project.
With us, each page of your site will bring more potential customers for goods and services!
Our team develops businesses on the Internet using the most effective tools:
- SEO promotion
- Contextual and targeted advertising
- Email Marketing
We promote the business, and not the site separately, also optimizing the product / site:
- Web analytics
- Web development
Together, this leads to the achievement of your goals (selling goods, ordering services, brand awareness).
High-quality SEO website optimization
The whole process has been perfected over more than 10 years of work. We are tied to an estimate of the cost of website promotion and clear KPI indicators and provide clear and transparent reporting on all actions. You get a personal manager who keeps you informed of all the work.
Do you want to order seo optimization and promotion in order to get more traffic and overtake competitors? Start working with professionals and get more requests, calls and online purchases!
We constantly monitor the updates of search engine algorithms and effectively respond to their changes by making changes to the strategies of the seo site optimization service.
How do we provide website promotion services?
An experienced SEO optimizer performs search engine optimization of sites and promotion in search engines in accordance with trends and algorithms that are constantly changing.
One of the vectors of this process is working with the semantic core. The prospect of organic growth for your project depends on how deeply it is worked out.
Important areas in SEO optimization and calculating the cost of website promotion are:
- working with the technical side (introducing markup, speeding uploading, removing unnecessary code and fixing errors in it, setting up the correct header hierarchy, removing static redirects, broken pages and links to them, checking server logs, and much more – more than 600 points of interaction with the site );
- writing expert catchy content with the introduction of the necessary queries;
- optimization of metadata, checking their clickability and subsequent moderation;
- work with external optimization (writing promotional articles that generate traffic and transfer weight to the recipient; crowd marketing; outreach; guest posts. It is important that each site is carefully checked in order to get maximum efficiency);
- work with the mobile version of the site, usability, and other aspects of the site that are important for its excellent ranking.