Designer agency. What is it?
The design agency, true to its name, specializes mainly in design – that is, in the visual transformation of elements of the external environment. Design is one of the strengths of the Skylab agency – we have been successfully working with a large number of customers for a long time, many of them become our regular customers, and we create a variety of design layouts for them – from leaflets to websites.
Our design services include:
- logo design
- business card design
- corporate identity design – logo, slogan, adaptation to various media and formats
- site design
- design of printed products – leaflets, booklets, catalogs
- package design
- design of advertising modules for the media
- exhibition equipment design
The creation of any design layout begins with a discussion of a brief, or a technical assignment – this is the most complete description by the client of what he would like to receive in the end. Even if you do not know how to see the final result, we will always help you in the discussion. In the process of creating each design layout, any information will be valuable – which logos / examples of packaging / advertising do you like, which do not like, what image should be created for the consumer, what message do you want to convey, what status does your company or trademark have, how is it perceived by consumers. It also matters how your competitors look and position themselves. Sometimes, with a complex design study, for example, a new packaging for a product, additional market research is carried out, revealing preferences and characteristics of the consumer’s perception of the product. In general, the more completely the customer fills out the brief for creating a design layout, the more likely it is to accurately hit the desired result.
The work of the Skylab design agency is aimed at increasing the attractiveness of our clients’ brands, their recognition, brightness and attractiveness. Agree, any brand, be it a product or a service, needs its own unique design, and preferably a corporate identity. Consumer perception of products or services largely depends on the visual design of your brand, the first impression is especially important, and especially in the modern market, which is extremely saturated with competing goods and services.
You don’t want to handle sloppy packaging of a product, a tastelessly decorated beauty salon will scare away visitors, a site that hurts your eyes will force a person to close it as soon as possible. Among the abundance of ridiculous banners, flashing advertisements, annoying color combinations, a person will definitely want to choose a clean, modern, stylish design. We consider it our duty to make sure that you have just such.
Advertising agency designerIs a specialist who is responsible for the visual component of marketing campaigns. He develops and creates the design of outdoor advertising structures, signboards, printing products, souvenirs, decoration of entrance lobbies, etc. The quality of his work depends not only on the success of a particular advertising solution, but also on the recognition of the advertised company as a whole, brand loyalty, as well as the prestige of the marketing agency itself. The work belongs to the category “person – artistic image”. This is a great profession, but is it right for you? With great respect for your future and for you personally, we have developed an accurate tool to help you greatly narrow the range of professions suitable for you. Forpupils / students and adults.
The work of an advertising agency designer can be called quite specific, since it is aimed not at creating works of art, but at developing effective visual elements of marketing policy. Most of the information that you capture and perceive, we “read” precisely through visual perception. Therefore, the graphic components of any advertising product can both make marketing incredibly successful and cause it to fail. And the main task of a professional ad designer is to achieve the first option.
Features of the profession
Such a specialist is required to have outstanding artistic abilities along with a sharpness of mind, the ability to track current trends and use them in their work. In addition, this is work with a fairly diverse range of products: from the simplest printed leaflets to large-format banners – and each type of such products has its own distinctive features. In general, in the course of his work, the designer of an advertising agency performs the following tasks:
- Development of the concept and ideas for the future graphic design, the creation of appropriate drawings, layouts, sketches and sketches.
- Presentation of a creative idea in various forms prior to its implementation into reality.
- Creation of works of art in the field of print design, fine art, animation and animation, video content.
- The use of modern technologies, graphic tools and materials in the development of the design of various components of the advertising campaign.
- Performing editorial duties, art criticism, evaluation and examination of works of various types of art (artistic, printing, animation, cinematographic, etc.).
- Studying domestic and foreign experience in the field of graphic design, conducting research, writing methodological and scientific works, using a foreign language to collect information and exchange experience with foreign colleagues.
This is quite an interesting job, but without a creative, creative approach to it, it will be difficult to achieve success. In today’s market, when competition between various companies is extremely high, and consumers are “spoiled” by high-quality advertising, you need to produce something truly interesting and unconventional in order to succeed.
Advantages and disadvantages
- The demand for the profession in the labor market.
- The opportunity to receive a high level of income.
- The ability to work remotely, without a daily office visit.
- A creative, interesting specialty in which you constantly have to learn something new and create something new.
- The likelihood of working in the format of irregular working hours.
- The need to create a “name” for yourself, to build a portfolio of completed cases before you can count on successful employment and high salaries.
- The need to resolve numerous controversial issues with customers, “customize” solutions to their requirements.
- The need to constantly monitor new trends and trends.