A site is the face of your business project and the main tool for attracting new customers. Do you want to interest the visitor from the first seconds and keep him on the site? Then use the latest web design chips form leading agencies. Start to attract a regular flow of visitors and convert them into regular customers. There are following web design tips that can help you in the competition race.
Install a chatbox on the site. And not only because it is one of the main trends. By adding a “smart answering machine”, you will establish communication with customers.
Customers become more demanding. There are plenty of sellers now. Visitors will simply leave and forget about you if they do not receive a prompt response. If you connect a “smart answering machine”, your employees will not need to be online around the clock. The client will receive all the necessary information and make a purchase even at night.
It is strongly recommended for the site to be adapted for mobile devices, and statistics prove this: 82% of users make a purchase decision by accessing the Internet via telephone.
Adaptation alone is not enough. Today, the approach of design creating changes. Make the mobile version first, and then launch the full site. Thus, you perfectly display all the important elements on the phone screen.
Fonts become a design element. They even replace the photo. Remember that small and sometimes important details of the image need to be examined under a microscope on the mobile screen, while the text can be viewed on any phone. Write words in the horizontal and vertical directions. This will highlight your site among a series of similar ones. Check out the fonts on your competitors’ sites.
Another trend is the use of capital bold letters in the page menu. Thus, all the inscriptions look uniform. They are easy to read and understand, that is why try to make points short.
White “clean” design has been popular for a long time. And this is a good solution that does not lose relevance. But if you want to stand out, use bright pastel colors and gradients. They are again in fashion now. Follow these rules not to overload your site and make it convenient for visitors:
Stick to a maximum of 2 colors or 1 gradient. Use the colors of your brand, and regular customers will easily recognize the site.
Today you can find out any information about potential customers on the Internet. Set up an analytics program (for example, Google Analytics) and change your site depending on who is logged in. Display specific blocks or menu items depending on who came to you – a 25-year-old man or a 60-year-old woman.
The score has long gone by seconds. A long page load can cause potential customers to close the site, so your task is to keep them. Choose between design and speed, especially in favor of the former? Our agency has a way out for you.
Create fast loading visibility for visitors. You can show the progress in %. Or use a “skeletal” structure when the page loads in stages. Blurry blocks are drawn first and then sharpened. Visitors see that progress has begun, and are in no hurry to close the page.
Check the effectiveness of your solution: go from different gadgets and see how the site loads.
It dilutes the static page and attracts attention. Use cinematography — an image in which only part of the picture moves. Now, these photos are in trend because they are simple and effective. Use them to keep the attention of new visitors.
Also, you should add unobtrusive animations to the action button. It will be easier for visitors to notice and press it. But this is the main goal of your site, so go ahead!
Everyone loves videos. They are dynamic, interesting and give some confidence. Show your customers the glory of videos. Add personalization to your site. So you can increase traffic and conversion.
Make a video full width of the screen so as not to distract attention from it, or add a short call to action. Add the buttons of social networks below so that visitors promote your site, sharing an interesting video.
Video helps show the product in the best possible way. However, you always need to remember that no matter how hard the designers try, the content remains the main element. For example, there is a site with a simple design that resembles sites of the last century. Thus, the author showed that visitors will read good content even on such an unsightly blog.
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