Google Adwords is a very useful, but rather complicated service for beginners. You need to spend a lot of time to learn all its functions. I want to make it easier for you. In this article, I will talk about the most important features of Google Adwords. They will speed up the setup process.
Google AdWords is one of the most complicated platforms for contextual advertising. It contains hundreds of different tables and sections that you need to study. Besides, the system provides many metrics for tracking statistics and monitoring performance. And this is not to mention a bunch of settings and parameters that quickly confuse the beginner. You can spend several hours studying Google AdWords settings every day and not make progress. But you cannot give up trying to create a competent advertising campaign.
AdWords is a powerful contextual advertising tool. According to Google’s economic report, advertisers were able to get, on average, $ 2 for every dollar spent. This is the most effective way to increase sales. By getting more clicks, you attract many potential buyers. Moreover, the cost of advertising is acceptable. The platform works great, but it needs to be mastered. Spending hundreds of hours to study is not the best option, although this will have to be done in the future to get better results.
We recommend starting with signing in AdWords. Keep in mind that when you sign in AdWords, you need to take a series of steps that are performed once. If you already have an account, proceed to the next step. If you don’t have one, follow the link.
If you are signed in Google offers novice users some free amount of money for advertising. Indicate your email address (register a Gmail address for convenience) and the website you intend to advertise.
Enter a budget. Then write down your campaign’s target audience, bid, and sample ad text. After filling in, indicate the recipient country and time zone. You should also note the method and kind of payment. Time zone, the currency of calculation and country are the main data of the account. They cannot be changed.
After filling in all the fields, you will be taken to the main AdWords interface. If you want to get traffic and sales with AdWords, fill out the form.
To start receiving traffic, create your first campaign. So, we registered an account, and now we need to create a campaign in Google AdWords.
The AdWords interface offers an intuitive way to create an ad campaign. You need to press + CAMPAIGN, then fill in the remaining fields. We recommend using All functions if you have a narrow specificity and want to reach more Google search partners. The disadvantage of this method is the slow interface because it will be inconvenient to make a large campaign.
The campaign must include:
Locations. You should select cities, countries for geo-targeting.
Targeting languages. According to the chosen geo-targeting, AdWords offers the most popular languages.
Bidding strategy. For search, we recommend setting the target position on the search page for service sites and the target return on investment in advertising for customized e-commerce. Optimization of the price for conversion. AdWords will be able to optimize key rates to achieve the maximum number of conversion clicks.
Default bid (size). It is applied to the first ad group that you create.
Budget. You can set up an individual budget or connect a budget from a shared library.
Ad extensions such as address information, site links, phone number, ad details, and structured descriptions. Further, the browser interface suggests creating the first ad.
Google AdWords ad generator is a service for working with contextual advertising that allows you to quickly create a campaign for filling. It is very easy to use.
For example, insert the keys:
promotion of the website;
to promote the site.
Then we prescribe our ad.
The service allows you to create up to 3 ads in one group.
Convenient operators allow you to make auto-substitution:
[KeyWord] – Every Capital Letter
[Keyword] – First capital letter
[keyword] – all words are lowercase
[word1] – the first word is lowercase
[word2] – the second word is lowercase
[Word1] – the first word with a capital letter
A macro substitutes a keyword in the future ad text. The final result can be copied to Excel or directly to the AdWords Editor application. After creating the ads, we proceed to fill the campaign.
Setting up contextual advertising in AdWords is not as complicated as you think. For a quick filling in you will need to adhere to our best practices:
Link your Analytics, your Search Console, and your YouTube account in your AdWords account.
Calculate your maximum cost per click and conversion cost before launching your ad campaign. You can fly into the pipe at the start. Remember, traffic is an expensive thing.
Take full advantage of AdWords ads. Ad extensions allow you to do much more than just search for results.
Use time targeting for various promotional and price offers. Remember to always be relevant.
For a marketer, AdWords is a powerful tool for generating traffic and working with your target audience.
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