If you want to create your own brand, there are a few important tips. The list of mandatory steps to create a brand is useful when you seriously take it for this difficult, but interesting thing.
Before you enter the market and predict profits, you need to decide what kind of goods you sell and to whom. The brand image is the basis of all your subsequent actions, so think of it as carefully as possible.
To get started, answer the following questions:
What are the five main characteristics of your business?
What problem is your business trying to solve?
Which audience will be interested in your offer?
What is your difference from competitors?
Working on the image, try to imagine at the same time how your brand will “sound”. By the word “sound” we mean how you want to represent your business to customers. What message should they catch? How to make this message sound loud and clear?
Suppose, by formulating the five characteristics of your business, you decided that you have it entertaining, affordable, reliable, for the whole family and stable. Fine! And now think what images, words and colors will best convey these characteristics to the audience.
The goals of all companies are more or less the same, but the ways to achieve them can vary greatly depending on the positioning. If you offer high quality services or products, then keep the bar and do not get carried away with discounts and promotions; and if your target audience is computer game lovers, then influence them through the communication channels that are popular in their get-together.
Now that your brand has an image and a “voice”, and you have a ready marketing plan, you can move on to creating a visual style and texts.
Start by developing a name and slogan. Together, they should reflect the very essence of your brand and serve as the foundation for promotional campaigns, advertising, website texts and even live communication with the audience.
The next step is design. One of the main differences of big business from “business on the knee” is to use a single visual style. You need to make sure that people recognize your brand by the same design. You do not confuse Coca-Cola with Starbucks? This is what you should strive for.
Successful branding, especially for a new business, is very strongly tied to the presence on the Internet, because the network is an incredibly effective tool for reaching the target audience, and the site, unlike traditional media channels, can be afforded even by the poorest company.
When you start working on a site that will tie together all the key elements of the brand — image, voice, text and design — pay attention to the following things:
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