Today every business project wants to be the first, and this desire is justified because the success of any agency depends on it. Someone will say: “Follow the trends, and you will always be at your best!”. However, the trends do not live long and require constant serious investments, but small “chips” are the most effective ways to reach a new audience.
There are many ways to attract customers on the network: SEO-site promotion, contextual advertising, company promotion on social networks, content marketing, and email marketing. In this article, we consider the basic tools used by digital marketing agencies to understand how to find potential customers on the Internet.
You can start searching for customers on the Internet with SEO-optimization of the company’s website. SEO is a project promotion with the help of high-quality unique content and the implementation of search recommendations. Thanks to SEO, the site will fall into the top of the search results and will attract the target audience.
This method of promotion is an ideal means for multi-page service sites, information portals, and online stores. SEO is less suitable for landing pages, business card sites and company sites with highly specialized complex products, such as turbines for nuclear power plants.
SEO optimization can be carried out with the help of a hired SEO specialist or by contacting an SEO agency. SEO does not give quick results. It depends on the age of the domain, the level of competition and other factors; successful website promotion may take from several months to a year.
-Most Internet users visit sites using mobile devices, so it is important to adapt the project to portable devices;
site pages should be quickly loaded. You can check the speed and find out how to increase it using the PageSpeed service from Google.
For the successful promotion of the site, internal page linking must be configured, and authoritative resources of a similar theme should also link to it. Advertisements and banners that potential customers will see can be placed on search engines, on other sites, or on social networks.
SMM is a company promotion on social networks. For 2019, 42% of the total population of the Earth uses social networks. 90% of users 23-38 years old use social networks daily. 73% of marketers believe that SMM promotion is effective for their business.
Given the popularity of social networks, creating a business account for promotion in selected social networks is advisable for almost any type of business. Depending on the target audience, you can promote the company on various social networks.
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