How to Hire a Public Relations Specialist

How to Hire a Public Relations Specialist

How to Hire a Public Relations Specialist

The one who first thought about the need to apply to the services of PR-specialists, immediately have many additional questions – starting with where and how to look for them, ending with – and what, in fact, is required of these specialists?

Company owners often wonder what kind of PR strategy will suit their company and how exactly they need to be implemented: on their own or on outsourcing, whether one specialist is enough or a whole PR department is needed. Let’s try to figure out in what cases it is worth to hire a full-time PR-specialist, and in which cases – to resort to the help of a PR-agency. Both the agency and the staff specialist have their pros and cons, but you can try to identify a universal criterion. In fact, it all comes down to the scale of your enterprise. It’s not that PR services are a panacea in all cases; it all depends on the specific parameters of your business. Our agency is ready to provide help of public relations specialist for it’s clients.

PR for small business

If you have a small business, really small, then in fact you do not need public relations specialist or a PR agency. As the head of the company, at this stage you will know best what your business needs and does not need. Tasks for PR manager you, too, most likely, in sufficient quantities will not be typed. When a business is just small – up to 15 employees, with a working capital of up to 4 million per month – a full-time specialist will be enough. Most likely, in this case, you will not hire a high-class professional who is expensive, and for the immediate needs of your company is not really needed. Then the PR-agency can help you with consultations if your aspiring specialist faces any non-template or new tasks for him.

PR for medium business

For a medium-sized business, there are no definitive answers. It largely depends on the scale of your business, market niche and other factors. However, the following scheme often works well: you have one or two full-time specialists to solve typical routine tasks, be it updating or administering a site, maintaining social networks, preparing marketing materials or sending out press releases. They cope with these tasks regularly and there are no problems. In cases that are beyond the scope of these responsibilities, you can contact the agency. This may be, for example, the development of a PR strategy, in line with which your staff specialists will then work, the implementation of unique projects for which there is not enough knowledge of regular PR specialists.

In any case, carry out all crisis communications only through an agency and public relations specialist. In the case of an emergency, the company’s reputation is at stake, with improper handling, everything can end very badly.

PR for large business

For a large business, public relations specialist services are supposed to be cheaper than the internal PR department: you will save on paying taxes for your staff specialist, you will not need to equip workplaces, the agency will not fall ill and will not flee on maternity leave. Depending on the stage of business development, goals and objectives of the company, we are ready to solve problems, ranging from consulting PR-services and PR-support of events, reputational audit and preparation of communication strategies, ending with the full-scale operation of the system of the internal and external communications business.

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