How to Hire Online Marketing Manager

How to Hire Online Marketing Manager

How to Hire Online Marketing Manager

An online marketing manager is a person who knows how to operate with numbers. He has a number of excel-tables and spreadsheets on his PC. An interesting project is more important for him than his salary. His primary motivation includes new projects and the opportunity to achieve cool results, learn new things.

Professional online marketing managers (people that work in Adrenaline Studios) set the task of improving the work, assess the time, the expediency of investing resources and monitors the implementation discipline, or implements independently. An unintelligible specialist must have high communication skills and type very fast.

When hiring a person to this position, take into account the important moments described below.

  1. Competence

Clearly describe expectations, personality characteristics that are important for the effective performance of work in the relevant position.


  1. Vacancy Ads

Further, you should create a job description. It gives you the opportunity to make a good impression of your company. Remember, not only we choose, but we are chosen. Therefore, it is important to present yourself so that the candidate wants to “buy” you.

Describe his future work clearly. With a detailed description of the vacancy, some candidates will be eliminated even before communicating with you. Those who do respond to the vacancy are more likely to meet your requirements.

When describing a vacancy, indicate what you offer to the candidate, what working conditions, what knowledge and skills you want to see in it. Describe in detail what the work will consist of and what human qualities the candidate should possess. Place the ads on the most popular sites where people search for work.


  1. Selection of resumes

You may not start with reading a person’s resume. Better ask him something special about the vacancy. So you check the attentiveness of the candidate and the ability to formulate thoughts in written form.


  1. Phone interview and questionnaire

During a telephone interview, if necessary, additional questions are also asked to clarify the candidate’s professional competencies. In case of a positive result of this interview, the candidate is sent a small questionnaire.


  1. Test task

The test task should be given in accordance with the tasks that the employee will need to perform work as an online marketing manager. Come up with an interesting test so that you want to perform it as a quest and that will show you what you have to work with in your company. With the help of test tasks, you have the opportunity to consider several candidates at once, which saves your time. If you do everything right, then many applicants will respond.


  1. Personal or group interview

After the completion of the test tasks, only a few candidates for the online marketing manager position will be selected. They are usually invited to a personal meeting. You can organize a group interview by inviting several candidates who have successfully completed the quest.

After that, talk to each guy personally. Invite the candidate to tell about himself, compare his feelings and information with what the candidate says about himself.

Offer the candidate to ask his questions. Frequently asked questions can tell a lot about his interests. Simulate several situations to reveal his values. Listen to the candidate’s questions.

If after the interview you understand that the candidate does not suit you, tell him about it immediately. If you promise to write to a person after the interview — be sure to do it.


  1. Request for recommendations and additional information

If you have not yet made a final decision, it makes sense to collect recommendations on selected finalist candidates. To do this, it is enough to conduct a telephone survey of at least two or three previous employers.

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