Internet marketing for business is a set of certain effective activities for the study of the market, effective promotion and sale of goods (services) using a variety of technologies, and first of all, the Internet. To use it, the trusted good marketing agency (like Adrenaline Studios) always uses the factors described below.
Goals and Priorities of Internet Marketing
GOALS
The main goal of Internet marketing for most small business owners in 2017 is the sales growth of 31%. In the second place, customer retention and re-attraction – 23%.
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Least of all entrepreneurs are interested in capturing leads – only 7%. 11% of respondents want to increase their efficiency while saving money. 13% seek to enhance brand awareness and disseminate important information. Almost 14% of small business owners have other goals.
The most popular content among small business owners posts on social networks. At the same time, very few entrepreneurs create content that would help attract and retain customers. Almost 34% of companies blog and publish articles, only 24% create video despite the fact that this type of content is the most popular and effective.
PROBLEMS
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For most businessmen, the most serious problem is the allocation of time and resources to Internet marketing – 19%. The main reason is that entrepreneurs are forced to do this work on their own.
49% of small business owners are the only marketers in the company, only 21% are assisted by other employees, and approximately the same part of entrepreneurs partially or fully entrust this work to freelance specialists or agencies.
Organization of the company (business) Internet representation
Many successful companies publish detailed data about their activities, for example, company news, contact information, etc. The main goal of creating a company’s representative office on the Internet is to publish there all the important stuff about the company, its products, and services. In comparison with traditional media and ads there, it is more efficient and profitable.
Customers service
Using the site, the agency helps the company to serve its customers and responds promptly to their requests. This allows for solving the main marketing task.
Public relations (PR)
Any Internet user can get the necessary information about the desired company when he visits its website. In addition, the user can read the press releases of the company that are published on various Internet resources, can become its potential client. Thus, the site, providing PR, is a very effective tool, a part of marketing for business.
News
Thanks to the Internet, any person can receive the necessary information on time. Moreover, access to this information can be both free and paid. You can learn about a certain event soon after it happened. Marketing agencies always publish this news about the promoted company.
Sales with Digital Agency London
This is one of the main benefits of marketing for business. In this case, the user can learn about the activities of the company before making purchases on the site of this company. The agency takes care of the organization of the company products’ sale (mostly via the Internet by creating its own online store).
Publication of FAQ
The specialists of the agency published on the site of the company answer to FAQ that interest consumers. For example, issues related to payment, delivery, warranty service, etc. Therefore, the company saves time and money on customer contacts.
Constant communication with sales agents
Using the Internet in their activities, the specialists of the agency working with a certain company can quickly and timely receive the necessary information about the product on the company’s website or by e-mail.
Entering the international market
Thanks to internet marketing, a company (with the help of the agency like Adrenaline Studios) can attract new consumers to its products and services. These new customers may live in different countries, which will further promote the use of traditional international marketing. Therefore, a professional website for foreign customers should be usually created.
Local market
When any resident of a certain geographic region has access to the Internet, it will certainly contribute to the development of the Internet market in this region. Any local restaurant, store, a bank can advertise their products and services on various sites for the region. The marketing agency will do it to promote the company and let their business work better.
Sales of specialized goods (services)
Using marketing for business, the company can sell products and services intended for a narrow target audience around the world. Due to this, sales can be high even for specialized products.
Naturally, well-organized marketing will lead to a more successful business. Today, the number of companies, which use the services of the best marketing agencies, has been growing all the time.
