A new product very rarely starts making a profit right away. In addition, the launch of a new product on the market is fraught with serious risks and does not always bring success. In order to minimize the risk, it is necessary to use the correct product marketing, the right techniques that can draw the attention of consumers to it, make it popular and purchased. The main thing for business is to find its own effective strategy for developing and promoting a new product.
Using product marketing for business
And here, product marketing comes to help the manufacturer. It is a practical tool with the help of which a manufacturer can produce a product that a consumer needs, and for the price that satisfies him. Consider the simplest and most inexpensive product marketing methods that can be successfully used in small business at different stages of development and launch of a new product on the market.
Trial marketing small can be one of the most useful researches at the stage of developing a new product for small businesses. It combines both market testing and quality research on a new product.
Trial marketing is best used when new products are relatively inexpensive. You must purchase a certain amount of a prototype or analog of a new product, and offer them to the buyer. The technology of the experiment allows to analyze the behavior of consumers.
With the help of trial product marketing, a small market niche is created: there, both the product itself and its potential consumer are tested.
Tasks of trial marketing
This type of marketing of the products has the following tasks:
– to study whether the consumer needs this product;
– to identify the potential consumer of the new product, study what the potential consumer is;
– to determine what volume of the market can be expected in the production of a new product;
– to start explaining to potential consumers what benefits the new product will bring them;
– to start attracting customers;
– to specify the features and quality indicators of the new product design, manufacturability, packaging, etc.
Trial marketing analysis should answer several questions.
1) Is the consumer ready to buy the new product?
2) Will the manufacturer be able to produce is with the necessary quality and cost?
3) Do the market conditions let introduce it?
4) Will business have enough resources for the launch of it on the market?
If all the questions get positive answers, start sales.
Marketing at the stage of launching a new product on the market
This type of product marketing deals with the developing of a product launch program. It must:
– inform potential consumers about a new, yet unknown product;
– provide the maximum consumer involvement by various methods;
– strengthen PR and advertising;
– convince consumers of the high quality and value of the new product;
– stimulate sales of it through retailers;
– create a market segment of it.
Recently, consumer marketing has become increasingly popular, representing a consumer’s personal acquaintance with a new product, aimed at stimulating sales directly to a specific consumer. Advantages and benefits of the product are offered to the consumer in a limited time interval and in a certain place.
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