What is the difference between a regular marketing services agency and a digital agency?
Digital marketing (it is also called digital or interactive) involves the use of various digital channels to promote.
This does not mean that the digital marketing agency works only on the Internet. At the moment, there is a tendency to integrate online promotion into an offline environment.
For example, the use of traditional advertising methods to attract the target audience to the virtual world (QR codes in magazines or interactive street posters).
What is the essence of the full cycle in marketing work?
Full cycle digital agency differs in that it offers the client a full range of advertising services, including the development, production, and placement of advertising products in various media.
They turn to integrated marketing communications agencies because it is more convenient to work with them than with several contractors, each of which takes on only a part of advertising services – the customer does not need to coordinate the actions of several organizations.
The effectiveness of work on promotion on the Internet with full-cycle marketing agencies is much higher since all possible distribution channels are used advertising: websites, forums, social networks, etc.
What is internet marketing?
Internet Marketing– the practical use of marketing tools on the Internet.
Internet marketing agencies use various promotion methods in order to get the maximum response from consumers in the online space.
At the moment, the promotion of goods and services on the Internet is the most effective tool for business marketing – a company or brand can appeal directly to its target audience, reducing the cost of advertising campaigns.
What are the key business metrics used on the web?
Efficiencyinternet marketing agencies, business communications are evaluated according to three main indicators:
- CTR (click-through rate of advertising – how many interested users clicked on the material);
- CPC (cost per click);
- CPS (cost of sale – the number of funds spent on one sale).
What services should you contact a marketing agency for?
Marketing services include
- conducting research (analysis of the market, consumers, brand, competitors, etc.),
- promotion using various channels,
- branding (development and positioning of the “face” of the company),
- bringing a new product or service to the market,
- sales promotion.
Marketing technology agencies offer marketing outsourcing, which allows the customer to abandon the formation of their own marketing department and reduce promotion costs.
In Europe and the United States, when planning an advertising strategy on the Internet, great attention is paid to its effectiveness, therefore, the depth and accuracy of the market and audience analysis, and clear positioning of a brand or product are of key importance.
Among the online promotion agencies on the online advertising market, there are a large number of players offering private ideas without reference to efficiency.
When choosing a marketing agency for effective online advertising, it is better to focus on full-cycle companies, since the final result is highest when using a single advertising communication across all channels.