Marketing analysis is an analysis of the information received, which was collected through the implementation of marketing tasks, their unification, and transformation. If you look from the classical point of view, marketing analysis is a certain number of special analysis methods that are common in marketing and allow you to solve certain problems in your field.
Based on these goals, the marketing analysis forms from certain tasks for the analysis. Another important task is to assess how competitive a particular product is, which is planned to be introduced to the market. In this case, the risk assessment is subject to investment related to the expansion of retail chains; It also analyzes the effectiveness of several variants of different channels for the promotion of goods.
Product positioning and segmentation of the target market is important for analyzing the market (consumer) potential for those types of products that are planned for production by the company in the future, as well as to determine the characteristics of the company, which it must have to maintain a high level of competitiveness compared with companies operating in this market.
Therefore, product positioning and market segmentation are often considered as an integral part of such a business plan section as “Description of the industry (target market)”.
In this section of the business plan, it is necessary to highlight the following parameters that most fully characterize the specifics of the target market in which the company works or will work:
In this section of the business plan, it is important to give a forecast of the market development at least for the medium term (for the period of full payback of the investment project). An important factor for the investor to make a decision on the financing of the proposed business plan is an objective assessment by the applicant of the competitiveness of products offered for production (sale).
Within this section of the business plan, it is necessary to highlight the answers to a number of questions that most specifically describes the specific properties of the products produced and planned for sale, which determine their competitiveness.
Marketing analysis of the company is an important management function. Our agency is ready to cooperate, providing project management and marketing analysis of the highest level for its clients.
It is associated with the definition of specific strategies and tactics for the further development of the organization. In addition, analysis is also the creation of plans and specific decisions in terms of management, making forecasts for the organization’s work and changing the existing situation, preparing the necessary data for drawing up plans, assessing how the plans are implemented, monitoring marketing activities and detecting possible difficulties, as well as the identification of opportunities that are favorable; finally, the identification of those activities and strategies that are relevant to marketing analysis and evaluation.
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