The role of social networks in promoting a business has recently become dominant. Social Media Marketing is a way to promote a product or service on social networks. The specificity of this type of marketing is that success depends on the popularity of specific users, on the knowledge of the target audience and the ability to communicate. SMM tools are closer to TV shows, stand-ups, and the art of direct selling than to traditional marketing.
It is difficult to gain and trust the audience, aggressive sales do not work here, but long-standing friendships and thorough knowledge of the needs of the target audience are effective ones. Another difficulty of SMM marketing is that social networks are constantly changing the rules of the game, namely algorithms for issuing posts in the feed, user recommendations, weight of likes and shares, statistics system, as well as a policy of penalties and bonuses.
There are people on social networks who are already familiar with your brand, and another 99% of those who do not know about it but are looking for your goods or services. Target your ads to reach new users. Work on relationships with current customers. Loyal subscribers will share your posts, write about you and recommend your services to friends.
Social Media Marketing is the best way to get the attention of people. Use the passivity and social illiteracy of your competitors to become a market leader. This is a quick way to convert. Share tips, recommendations, knowledge, experience and redirect the client to the site, where he should learn more, read all the material, watch the video and make a purchase decision.
SMM performs two main marketing tasks, namely attracting and retaining customers. Use advertising to attract new targeted visitors to your website or social media page. Work with the content on the page to hold them. Use the following tips for SMM to increase sales and average check, make repeat sales and increase credibility.
Listen to your customers. “Stay in touch. Your call is very important to us”.“Thank you for contacting me. Your feedback is very important to us”. Those are phrases that would be pleasant to hear for the customers. There also “thank you for your feedback”, “thank you for paying attention”, “thank you for being with us” and other thanks. Listen to the opinions about your company of customers, all these opinions are useful, and negative in the first place. They show your customer’s needs. Turn it into a product, service, or message improvement.
Increase customer loyalty. Everyone is pleased to be aware that the agency works with interest and ready to solve any problem.
You can be a universal employee, but you cannot be a universal specialist. Gather information from different specialists from different departments of your company. Try to understand what information can be publicly disclosed so as not to harm the brand. Rate what your audience would like to get from this information.
Think of the fact that in the world of social networks everything works the same way as in the real world. Relationships with subscribers are the same relationships as friends. Confidence and trust are not a question of one day, one post or one answer. If you try to squeeze relationships into certain time frames or manipulate them, expect to get the opposite effect.
-Write down the stages and terms of the development of your website page: the first 100 subscribers in a week, the first 1000 subscribers in a month, the first 10 000 subscribers in 1 year.
-Track the performance of pages at the level of engagement and sales (so that patience is justified and supported by the result).
-Success on the Internet as in life requires strength, time and desire. You need to be patient, move forward with consistent messages and wait for success. Try to resist the urge to quit if you don’t see an immediate result. In such a situation you need to make experiments and tests. Also, you should optimize ad campaigns and posts.
Where there is recognition, there is accessibility. Imagine a message from a customer is an outstretched hand for a handshake. Try to respond to your users when they contact you. This is simple respect that can give you the loyalty of a person for the whole life of the brand. People are used to the fact that brands live in a convenient rhythm for themselves, regardless of the time and needs of the client. Surprise them.
Always respond to your customers. If you are on vacation or do not sleep, you should answer. If you can’t answer (for example, when you have gone to the mountains, or there’s no connection), try to find a replacement among your employees. Remember that people quickly move away from inaccessible and passive brands. Nobody will seek you.
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