The behavior of online users is constantly changing – how they react to advertisements, brands, products and how to make purchasing decisions. Marketers are forced to look for new opportunities and ways to attract an audience, to earn their trust and still be in the top. How do top SMOs plan to cope with this task in the new year and will 2019 be a year of radical changes in marketing?
This option can’t be called totally new technology. However, we are definitely seeing a change in how they are used from a marketing point of view as from the perspective of marketing trends.
Have you seen chat bots when visiting websites? Clients are much easier to chat with chat bots online than send emails or call a representative.
The advantages of using chat bots:
Online support 24 hours;
The user receives an instant response;
Chat bot answers simple questions;
Quick resolution of complaints;
Detailed and expert answers;
Friendly and affordable communication.
Implementing live chat provides better customer service and increases the likelihood of making a purchase on the site, through simple communication with your team.
It’s one of the marketing trends, which are of the highest demand for the last gew years.
During video playback, users can view the entire area. For this is created a navigation button, which is situated in the upper left corner of the screen.
The idea behind interactive videos is to increase user engagement.
There is a high probability that people will finish watching a 360-degree video and you will get a higher return on your investment.
Have you heard of IGTV? This is a separate application owned and managed by Instagram.
Video content is played immediately after opening the application, similar to how the video would play if you turned on the TV in your home.
With the advent of IGTV, world-class marketing teams began to create more video content adapted for mobile resolution.
Paid advertising in social networks is not new, but the trends are definitely changing.
If you are currently using other social networking platforms to advertise, these new trends should be definitely taken into consideration.
This format is from start oriented on target audience, because first of all there are taken into consideration the basic needs of the audience.
If you have an e-commerce platform, you can place beacons in public places that are relevant to what your company offers. You can then send targeted push notifications when users of the application are in close proximity to these beacons.
Our company https://adrenaline-studios.com/ is working in the sphere of project management and digital marketing. 2019 is going to be great for marketing. New technologies and ease of access have made marketing more competitive than ever before. That’s why you must recognize the latest trends.
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