PR specialists are intermediaries between the organization and various groups of the public. Therefore, PR-men are responsible for the organization on whose behalf they act, and for the audience oriented towards it. They are designed to disseminate information that allows stakeholders and groups of people to understand the policies and activities of this structure.
On the other hand, PR-men carefully study the public opinion of interested groups, inform the management of the organization about it. Responsible management is obliged to listen to the mood of the population and respond to them. Such intermediary activity of PR specialists, its objectively high importance in achieving mutual understanding and establishing mutually beneficial, harmonious relations between the organization and the public determine other basic principles of a PR agency:
A PR agency deals with real, not imaginary reality, facts, not their appearance. Therefore, the foundation of successful activity in the field of PR is absolute truthfulness, careful planning and implementation of programs, the main goal of which is to satisfy public interests.
In the profession of PR-exchange public interests prevail, and not its own benefit. In other words, PR is a devotional service to society.
A PR specialist must contact the public and seek support from the organization’s programs and policies. Therefore, public interest becomes the main criterion for the selection of programs and policies. PR-Men should be able to say “no” to their client and refuse to carry out a program that is misleading the public.
PR-men, addressing the public through the media, is obliged to maintain the purity of the channels used. It is categorically contraindicated for deliberately or accidentally misleading the media.
Being between the organization and the public, public relations must be effective communicators. That is, to continuously transmit information in both directions until mutual understanding is reached.
In order to promote communication in both directions, PR specialists must know well the opinions and attitudes of various groups of the public. PR cannot be content with conjectures; it, of necessity, requires an appeal to scientific methods of studying public opinion.
Employees of a PR agency should not rely solely on intuition. In order to gain a deeper understanding of the issues of concern to the public and organizations and to find the best ways to solve them, they should rely on the conclusions of the social sciences, widely use the methodology of studying public opinion, communication processes and semantics.
Many experts are engaged in scientific research of PR, therefore the interdisciplinary approach is inherent in the field of PR. PR practitioners are quite helpful to constantly attract and adapt to their own conditions the development of related disciplines, including the theory of knowledge, psychology, sociological, political science, economic and historical theories.
Employees of the PR-agency are called upon to clarify the essence of the problems in advance, otherwise they may turn into a crisis. So that people are not caught by surprise, PR men are obliged to give advice in a timely manner.
The activity of a PR specialist should be assessed on the basis of a single criterion – ethical behavior. Personal characteristics of PR-men are determined solely by what reputation he enjoys.
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The PR service can be implemented either as a one-time project aimed at solving a short-term task – conducting a creative PR action, partnership or press events, or in a complex way – to build a solid positive reputation that is a powerful business engine.
The main carrier of information about the company is its employees. Our agency will help to form and strengthen intra-corporate communications with the help of advertising technologies and PR-tools aimed at company employees. Strengthening the image and position in the company in the eyes of staff and business partners, creating and maintaining a corporate culture, values and building a motivation system are the tools we are ready to implement to increase the efficiency of your business.
Analysis of the effectiveness of the marketing activities of the company will allow you to assess the current state of marketing communications, its compliance with the chosen strategy and the expectations of your customers, as well as to assess the potential development of the marketing system to increase sales efficiency.
A crisis situation requires a very fast and accurate response. PR Agency – Adrenaline Studios has a wealth of experience in crisis management, so we are ready in a short time and with maximum efficiency to join your project. We know how to level and unfold the situation, minimize losses, strengthen positions to maximize the reduction of repeat risks in the future. Our credo is the responsibility for the result.
The reputation of the leader significantly affects the reputation of the company or government agency, since, as a rule, people see their representatives behind the party or brand. Our agency PR Agency – Adrenaline Studios has a wealth of experience in the promotion of top managers, political parties, heads of regional administrations and politicians.
Our regular work is the creation of fresh ideas for the correct positioning of your business. Branding, unique design of printed materials and outdoor advertising, bright web design, writing slogans and texts, developing scenarios for various events, non-standard exclusive solutions, production of business printing and representative products, development of corporate social responsibility programs – we create this so that your Brand “sunk” in the soul of the client and brought you an increase in revenue.
Promoting a brand online, using social media and keeping your blogs, creating and posting information on news and profile resources, building interaction with top bloggers, working with reviews and creating loyalty between consumers and your brand is a great opportunity not to get lost in the Internet, attract additional target audience and increase company awareness.
Any event is a profitable reason to differ from others and to be remembered by clients. Competent marketing policy of PR Agency – Adrenaline Studios using presentations, concerts, socially-oriented activities, exhibitions, conferences, sales promotion programs and loyalty programs, event sponsorship, and other event marketing tools help maximize audience contact with the product and promote the product without the monotony of traditional advertising.
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