Every year everyone discusses the trends for the next year. Modern SEO is no longer about technical optimization. This is more about business marketing. Today, the optimizer must not only insert keys into the text but also look for the reason why the user does not solve his problem on the website being promoted. A good SEO is more marketer today than some professional marketers.
It’s time to look at what awaits the marketer in 2019. What SEO strategies and tactics will dominate this year? What will help to seize search results and bring more revenue?
The problem is that search engines regularly change the “rules of the game”: algorithms are updated, new filters are introduced, new ranking factors appear. But not only search is transformed. Changing preferences and habits of users. Those techniques and techniques of search marketing, which a few years ago brought results and converted visitors into buyers, stop working. In order to successfully advance in search engines in changing conditions, it is important to understand the new trends.
What does your audience prefer: texts, images, video or audio? Understanding the requests of the target audience, the marketer can choose the most effective form of content delivery in the right place at the right time.
Tastes, interests and preferences of site visitors can change very quickly. To keep up with the attention of its audience is not enough to have only a nice site design. It is important that the site should involve the visitor. As a result, search engines will appreciate this fact, and your visitor will be interested in continuing to interact with your brand.
A thoughtful Customer Journey Map can not only involve a site visitor. It allows you to spend it across the sales funnel. Only one increase in coverage through the use of key queries with a long tail is no longer enough. It is necessary to push the visitor to the purchase, using various forms and clickable elements of site design.
Ideal tactics imply predicting subsequent questions from the visitor after receiving an answer to his first request. A custom path map should lead to a single intended goal – a deal.
If, when analyzing a key request, you see that the first lines of the search results are occupied by various directories and reviews (and your site is not in this list), feel free to skip to another request from the current cluster.
In 2019, the position of the site in the issuance depends on the choice of users. The search only responds to their actions and gives traffic to those who solve the problem of visitors better. You should choose SEO strategies in advance. Therefore, it is best to learn a bit more about the main SEO marketing trends and carefully develop your strategy considering them.
Before, only technical parameters were important (for the site). Now, both optimization and speed (which is new) are considered The first allows you to control the boot time and fix problems on time. The second one shows how fast the site loads for different users. Soon, both of these indicators will significantly affect ranking.
There are 2 ways of using a certain brand as a signal of ranking. Thanks to mentioning a brand on other resources, the search engine finds out that it exists. By further analyzing the references, Google gets a better idea of your role in a particular area. The context of each reference matters ads, reputation, problem-solving, etc. Thanks to the context, Google learns to distinguish good stuff from the bad one
It also belongs to new SEO marketing trends: it is already adopted in the EU. Now users can request what personal data the company collects, they can also ask it to correct it or upload it. If the company does not comply with the rules, it can receive serious fines. As a result, Google decided to change certain things. After 26 months from the moment of the data collection, it can be deleted. In addition, each site owner can change this period. In addition, you can now delete the data of individual users upon their request.
Although Google is the top one here, SEO marketing trends offer to use other search engines like Amazon and Apple. SEO specialists believe that the App Store has a brilliant future.
Those, who contacted Adrenaline Studios, know that its specialists offer only the best quality services. More attention is paid to links. Now, the content will be controlled more thoroughly, and all the suspicions stuff will be deleted.
When we pronounce something, we do it faster than we type the same stuff. Therefore, voice search is gaining its popularity at great speed. The keywords of this search are shorter. You can ask any possible questions as well and get the fastest results.
The data which is already structured makes the search faster. Therefore, this fact is considered as well and the trend is used.
Nevertheless, the main trend today is quality content. The opportunities for users are expanding: marketplaces appear, you can buy almost anything staying home, the Internet speed and coverage are improved, etc. In 2019, but the skills of SEO specialists will require more knowledge in the areas of marketing, analytics, and usability.
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