The active development of digital technologies in advertising has become a challenge for classic offline channels. Marketing digital-tools are attractive by many parameters: the ability to fairly accurately track their effectiveness, the ability to create personalized offers and many others. Digital technologies do not stand still, but dynamically developing, changing all spheres of human life.
The penetration of interactive technologies into the sphere of marketing and sales technologies has changed the approach to advertising and provided unlimited opportunities for targeted and personalized communication with the client. The use of interactive advertising in the design of retail outlets can significantly increase sales. Today, digital advertising agencies like Adrenaline Studious have become very popular.
Digital advertising includes various applications, online games, interactive videos, polls, and other methods of interaction between brands and their customers. The main goal for companies is to engage the user in their world, grab their attention, bring marketing information to the client during the game and encourage them to tell their friends about it.
The main tools of digital advertising agencies
Today, digital advertising agencies (the list of top 10 of them you will find below) use various methods and tools in their work.
Interactive showcase with Digital Agency London
This is a combination of visual and audio effects in the design of windows. The visitor can interact with it. Such a showcase combines all the advantages of standard video screens and provides ample opportunities for involving people who pass by in direct contact. They can test games that strengthen the emotional connection with the brand, for instance. Large supermarkets, specialized stores, banks, and other institutions use them.
Interactive projection with 3D technology
This is modern art used by digital advertising agencies. You can project an image and a video onto any surface, including the ability to change of image depending on the movements of the client.
This is an electronic device that repeats the contours of a person on which the video is projected. The technology allows you to create a sense of the presence of a real person and engage the listener. To interact with the client, the virtual promoter can be equipped with a touch screen or a tablet on which the client can select questions and the promoter will answer them.
Interactive video wall
In this design, you can implement the interaction on the wave of your hands or on the management from the tablet, where customers can choose the options that interest them.
Touch racks and tables
These are devices with a touch surface for interaction, which help to get any information about services and products, play a game or go online. For instance, in a restaurant, you can set the menu with detailed information about the dishes with photos, animation or even videos on them.
This is a c complex of video panels and software that allows you to play the most eye-catching, constantly changing content, create schedules of shows, and manage the transfer of content over the Web. Such devices are relevant to many businesses. Digital video screens provide an opportunity to draw the attention of customers in the store, to interest them in the purchase and to encourage them to come back again.
10 most creative agencies in the world
Today we decided to gather in one place the most top creative agencies in the world, with their help you will discover new horizons, you will change your mind about creating projects and begin to create only masterpieces that will be discussed by millions of people. Get inspired by the work of these professionals.
1. Gray Advertising
Agency Gray Advertising appeared in 1917 in one of the sewing areas of New York. Today, the Gray Global Group covers the entire media, advertising, and digital market and has 432 offices in 96 countries.
Among the clients of Gray Advertising, there are such huge things as Allianz, Aquafresh, Bosh, Canon, Gillette, P&G and other, no less famous brands.
One of the most prominent Gray Advertising commercials in recent years is, in our opinion, a video for DirecTV
2. Butler, Shine, Stern
A small but outstanding agency based in Sausalito, California. Butler, Shine, Stern created John Butler, and Mike Shine in 1993, later joined by Greg Stern.
Some of the clients of this agency are Columbia, Google, Converse, Nokia, and Epson.
Created in 1948, the agency under the leadership of Miles Young in recent years managed to receive awards of the most important advertising competitions – Cannes Lions and Effie.
See also: How brands use single-page marketing to promote their services.
Elegant style and a great balance between creativity and efficiency make this agency’s work amazing.
The agency appeared back in 1891 in the form of the Batten Company. 289 BBDO offices are located in 80 countries and employ about 15,000 employees.
BBDO advertised for Mercedes-Benz, Visa, Starbucks, Wrigley, Volkswagen, HP, and many others.
5. CP + B
An agency with a serious creative past that has passed the era of Alex Bogusky. And although there has been less noise, the agency continues to delight and amaze with good advertising for Burger King, Ubisoft, Domino’s, Microsoft Windows, Xbox.
Bright and unusual videos are representatives of the advertising that you really want and interesting to watch.
Established in 1969 in New York, the Deutsch agency acquired PizzaHut, HTC, Dr. Pepper, M & M’s, Microsoft, Jagermeister are other huge brands.
The agency has only two offices in New York and Los Angeles, but Deutsch has a huge global network of representative offices.
A relatively small agency, opened in 1965 in Richmond, Virginia, has a staff of only 500 people. But this did not stop him from gaining a lot of high-profile brands in the ranks of his customers. You just look at this list: American Cancer Society, BF Goodrich, Benjamin Moore & Co., Discover Card, ExxonMobil, FreeCreditReport.com, GEICO, Hanes, John F. Kennedy Presidential Library and Museum, Kraft Foods, Manpower, Midas, Mondelez International, Moen, Morgan Stanley, Nespresso, Norwegian Cruise Lines, Oreo, Penske, PING, TIAA-CREF, Walmart and this is not a complete list.
The young agency, created in 2006, slowly but surely climbs to the top of the advertising industry.
Despite not very much experience, the Droga5 portfolio already has worked for Coke Zero, Hennessy, Kraft Foods, Motorola, Puma, and many others.
Mullen is one of the first agencies to start working with social media and learn how to make communications integrated.
Created in 1970, the agency has 5 offices and many well-known clients: Adidas, Google, Olympus, VH1, M & M’s and many others.
Top 10 digital advertising agencies in 2019
According to the rating of the digital advertising agencies, the following ones were called the best organizations:
- WebFX (Harrisburg, PA);
- Wpromote (El Segundo, CA);
- BusinessOnline (San Diego, CA)
- Pole Position Marketing (Uniontown, OH);
- Divigate (London);
- Komarketing (Boston, MA);
- Location3 (Denver, CO);
- 1SEO Digital Agency (Bristol, PA);
- Promodo (Lincoln);
- Stryde (Draper, UT).