Digital marketing is a marketing of products and services, utilizing special digital technologies, generally on the Internet mainly, utilizing mobile and any other devices, displaying advertising.
Internet marketing methods can be divided primarily into market research methods and methods of promotion and sale. For the purposes of market research, the following methods and technologies can be applied in particular: direct registration of server visitors, analysis and consideration of visitors’ interests on interaction with embedded search engines, electronic surveys of visitors, interactive interaction.
And finally, the most important thing: it is absolutely necessary that marketers, not narrow specialists in computer technologies, play the main role in the Internet marketing business of a company. For the purposes of promotion and sales, first of all, such methods and technologies of direct advertising as advertising of their goods on their own server, sending e-mails to interested parties (including regular ones), participation in network newsgroups are used.
Indirect Internet advertising uses server registration in well-known search engines, including free links to your server in all known Web directories, “yellow pages”, themed servers (Jump Stations), placing reciprocal links and advertising on friendly servers, placing paid advertisements. on well-visited servers, preparation, and publication on other servers of interesting subject materials with links to your server, including the server name (address) in non-networked advertising (on traditional media).
An effective group of methods acting in the direction of creating long-term partnerships with customers is represented by methods of customizing a network resource — its adaptation to specific user requests, including providing the client with the ability to customize the resource “for themselves”.
This group includes the following basic methods and technologies:
- installation on the server: information about its architecture, hypertext links to other servers, built-in search engine (by keywords);
- implementation of personal notification services;
- installation of electronic answering machines for dialogue with each individual visitor, including gratitude for contacting the server, individual answers to standard questions, reporting on the time to answer non-standard questions;
- creating opportunities for visitors to individually customize, arrange and contently fill the server in contact with corporate databases.
Digital Marketing Methods – Digital Agency London
Digital marketing is determined by the usage of various tactics, in order to be and to stay in touch with customers online.
1. SEO – SEO helps to form brand awareness, as SEO utilizers probable will trust a site, which is on the main page of search engine results than to that brand, which is not on the site. SEO is very popular and powerful today.
2. Branding – Branding is certainly decisive to a business because of having a great impact and power it has on the company. Branding can affect the effectiveness of a certain brand. It will help to power the business and makes it be different from the others, having individuality. Branding helps to make a business successful, makes it known to the whole world and to the costumers, as well. The name, the logo, the colors being the most significant elements.
3. Social media marketing – Social media marketing concerns to the process of getting attention from social websites. It turns, can provide many different social actions.
4. Email marketing – Email marketing substantially is the usage of email to contribute services or products. It is, as well, is the usage of email to develop the relationships between clients. It is a segment of Internet marketing, which comprises social media, websites and etc. It is basically the same as direct mail besides that in place of transmitted mail through the postal service. It helps to develop and get in touch with costumers easily over time.
5. Online advertising – It likes traditional advertising, except it is online. It is a business, which is dedicated to creating, planning and advertising something. Advertising agencies can be professionals in certain areas, such as interactive advertising and full-service agency. Without an advertising agency, no business will be worked and have success. There is always be a need for advertising business, products or anything else.
The usage of social digital marketing gives chance to brands to receive both positive and negative feedback from their customers, as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses.
Today, exist different digital marketing services. However, the top 10 digital marketing services in 2019 include:
1. Facebook marketing services
2. Instagram marketing services
3. Twitter marketing services
4. Pinterest marketing services
5. LinkedIn marketing services
6. Web design
7. Content marketing
8. PPC management
10. Social media management
Digital marketing can help to grow and develop the business.