Among the variety of services offered by modern marketing and information markets to its customers, PR companies play a great role.
The main task of such a company, for instance, Adrenaline Studios, is to create a positive image of its client through the use of the widest possible range of technologies, methods, and tools at its disposal.
PR agencies specialize in promoting companies, brands and major events in all types of media: the press, on television and radio, on the Internet.
Agencies organize press conferences, are engaged in informational support of events, promote the introduction of new brands and technologies to the market, and develop the image of companies and individuals.
Revenue of the top 10 PR firms in the world amounted to $ 4.9 billion, an increase of 4.4% compared with 2013, thanks to the activities of BlueFocus (which entered the top 10 for the first time), Weber Shandwick, Edelman, and Golin.
However, income per person fell, to $ 155,000, compared with $ 158,000 last year.
“The fall in income per person is the most disturbing aspect of our study this year,” said Holmes Report CEO Holmes Report. “The easiest way to point the finger at the supply department is with your finger, but these figures suggest that PR is still viewed by many customers as a product, and not as an additional service that adds value.”
These clients can be not only firms that want to declare themselves in the market or strengthen already existing positions but also individuals.
Most often, the services of PR companies and their managers are required for public figures working in show business, as well as for politicians during election campaigns.
However, celebrities and show-business stars do not always need a positive image; on the contrary, it is often the task of a PR company to form their outrageous image and behavior, as this provides stars with popularity.
How do PR companies work?
Planning a PR campaign is an expensive service, the value of which is based on the experience and rating position of the PR agency that offers this service.
Adrenaline Studios has proved that it has got the best reputation in this field. In addition, any self-respecting agency is a multidisciplinary company, and each area of activity involves highly qualified specialists; sometimes the implementation of the project forces the PR service to show all its creativity.
Cooperation with Mass media
In addition to developing a company promotion strategy and its implementation, PR companies provide consultations, organize exhibitions, presentations, and performances, actively interact with the media and publishing houses, create brands and implement diverse projects.
Cooperation with the customers
When working with customers, specialists should understand the specifics of their activities, because it is these data that determine the list of technologies used, advertising platforms, features of building communication links, the degree of Internet use.
This option is cheaper than an advertising campaign in Mass media, but it also requires careful analysis and certain costs.
Choosing the best PR agency
Finally, the best PR specialists can make anything popular, but only specialists can assess how well they do it. That is why analysts create special ratings, which are based on the total cash turnover of PR companies.
This list can be called conditional, but it allows you to judge the prospects and success of a company since the size of fees indicates how competent its employees are, how well they understand the scope of PR services and also shows the level of activity and trust customers.
Thus, you can look through the list of the best PR agencies and choose any of them
The best PR agencies – Digital Agency London
Here is the list of the coolest PR agencies and PR companies that have proved their efficiency and showed the best results in cooperation with their clients.
– Silent Hills (UK)
It works with politicians, famous people, and big companies.
– Clarity PR (UK)
It works with companies that deal with technologies.
– Whiteoaks PR (UK)
The agency cooperates with companies dealing with technologies.
– Marlin PR (UK)
Its specialists cooperate with all clients that need their help.
– Rooster (UK)
It works with digital communications mostly.
– Edelman (USA)
It works with all companies that need PR.
– MSL (France)
The company helps firms and individuals to promote their business.
– BlueFocus (China)
The largest PR agency in Asia.
– Lily Pad (UK)
It promotes start-ups.
– Cherish PR (UK)
It deals with advertising mostly.
Any organization can not do without promoting its brand, products, services.
In connection with the existence of a huge amount of advertising media, various options should be considered. Therefore, it is necessary to know what the PR campaign and its components are.
PR-campaign is a whole range of actions aimed at determining the target consumer during a certain period. This gives the organization the opportunity to maintain its image and reputation in the relevant market.