The best digital production agencies in London offer a full range of business solutions in the segments of digital production, outsourcing production, and web integration. They also deal with digital marketing to promote a brand or product through the use of various forms of digital channels. They use digital TV, mobile applications, interactive screens. Thus, digital production agencies like Adrenaline Studios are distinguished by an integrated approach to the use of digital technologies in a promotion.
What are the types of companies in the field of Internet marketing?
Let’s start with the main thing: at the moment, none of these terms-names have a clear definition – in the dictionaries you can not search for them. And therefore, certain adjustments are always permissible within the framework of the activities of a web-studio, Internet agency, company and their work. But if, as they say, this factor is bracketed, it is still possible to derive similar characteristics in the activity for each of the above-mentioned types of companies:
Studio development sites with Digital Agency London
The name speaks for itself: for such companies, the main focus is on creating websites and launching developed websites, from simple “business cards”, corporate websites to large online stores and portals. In this case, usually in a good studio can do all the work necessary for the development of a web project. This includes creating web-design, adaptive web-page layout of the site, program code, content creation, usability, and testing – in a word, everything without which the site will not be able to fulfill the owner’s tasks qualitatively.
Often, a similar term is used as a synonym for a website development studio – the work of these companies is too similar. However, the web studio still operates in a slightly wider field of development. Its specialists, designers, programmers, marketers can create not only websites but also other Internet services: banking systems, mobile applications for smartphones and tablets on different operating systems, interfaces for any high-tech modern devices, progressive and innovative start-ups and more.
In fact, this is a traditional advertising agency, but offering to organize an advertising campaign for you online. In this case, such a company can prepare everything for the launch of the banner and contextual advertising, mailing, search promotion (or in other words, SEO), promotion in social networks (designate SMM), etc. At the same time, an online agency can both create advertising content, target it, and analyze conversions — this work is complex.
Of course, the description of Internet marketing companies is not limited to these terms. But they are in many ways the key and most common. It should be understood: today there are few highly specialized firms, and many of them are ready to expand their “assortment”. For example, in a website development studio, after creating a website, a resource can be offered to promote it in search engines. Or an Internet agency can develop a website, develop a landing page for promoting your brand. And in this case, you can already talk about digital-agencies.
What is a digital agency?
The main feature of this type of company is a full range of Internet marketing services. In a digital agency, as a rule, you can order everything that is possible at all:
Site creation. Corporate website, information portal, media project, game for mobile devices, interface, startup – the choice is unlimited. And in a competent digital agency, everything is done: from the development of identity or web design to A / B testing and installation and the correct configuration of meters for web analytics.
Digital marketing that is the main direction of the work of digital production agencies in London has several significant advantages over traditional ones:
- It allows you to interact with a wider audience and find customers even in unexpected places;
- It provides an opportunity to convey information about the product and the company to a large number of consumers in a short period of time, while other strategies require significant time-consuming;
- It allows you to establish a dialogue with customers. Digital technology helps to have a more serious impact on customers, which increases the likelihood of product interest;
- It is cheaper.
Transparent exposure tracking
Types of digital production marketing
Digital production marketing has several methods of attracting and retaining customers. They also include:
- The page promotion in search engines;
- Contextual advertising;
- display advertising;
- E-mail newsletters;
- Viral advertising;
- Affiliate marketing.
The basic tools that digital production agencies use are:
- Content creation;
- Landing page;
- Email newsletter.
The advanced digital marketing tools are called:
- Affiliate — a tool for promoting a business on the Internet, whose essence is to provide traffic to the customer and receive payment for a specific action;
- Digital production marketing influence — it is based on the use of a reputable person in the promotion of the page. The perception of the product by the audience is changing, thanks to which the customers themselves are looking for a product;
- An effective solution — a combination of several tools. This covers the maximum possible audience — for example, Viber and WhatsApp; interactive screens to assist in the purchase; exhibition LCD stands.
Digital production agencies marketing and e-business
For many brands whose consumers are actively using the opportunities of the World Wide Web, digital production agencies in London marketing strategy is a key element of the entire corporate strategy. Such integration increases the return on investment. The use of modern digital technologies expands and deepens the interaction of the brand and customers, which increases sales and increases loyalty. Viral effects and low-cost promotion channels reduce promotion costs. They deal with the following:
If offline advertising creates consumer demand, digital advertising, as a rule, satisfies it. This is achieved by focusing on the target audience. Analytics and statistics systems help to track the transitions of users on the necessary requests, to monitor their actions in the global network.
With the help of TV, people can already go into their accounts in social networks, watch a video and scroll through the news feed.
They are found in stores, on the streets and even in the subway, displacing outdoor advertising. The channel allows you to interact closely with the consumer, hook him with a message and help in making a purchase.
Devices collect information that is later downloaded to a phone or computer.
It is a type of art in which gadgets are used to create and play a piece of art. It can be a drawing, melody, video, animation, game, website, performance, and installation.
Features of digital marketing agencies
Digital production agencies in London, in addition to Internet channels, also use offline media — promotion on any electronic medium outside the Internet. The digital marketing of these agencies has many channels. Basic digital marketing services include layout and site design and landing, contextual product promotion. They develop a comprehensive marketing strategy. They work with online sites, etc.
The best digital production agencies in London
The best digital production agencies in London are the following companies:
- The SEO Works;
- Metia, Inc;
- EnVeritas Group;