What’s the difference between VR and AR?

What is the difference between virtual and augmented reality?

Virtual reality (VR) is a computer-generated world that can be accessed using immersive devices – helmets, gloves, headphones. The virtual environment completely replaces the real world without reacting to its changes, while the user can influence it, immersing himself, for example, in a video game.

Augmented reality (AR) simply adds layers to the real world. That is, people can still interact with the physical environment by receiving additional information from their devices or augmented reality applications.

What can I do to immerse myself in VR and AR?

To immerse yourself in virtual reality, you need to use an immersive headset. Information provided by a VR device can include image, sound, as well as tactile sensation, smell, and even taste. Augmented reality devices include headsets like Google Glass glasses, mobile phones (you need to download a special application), cameras (they “lay down” layers on the physical environment when the user looks into the lens). As a rule, when interacting with augmented reality, a person receives only visual and audio experience.

Is it true that VR and AR are the most popular in the entertainment industry?

Video games and movies are indeed the most common formats adapted for virtual reality. Using an immersive headset, the user can find himself, for example, in Antarctica or among dinosaurs. Not so long ago, advanced interactive VR entertainment appeared – team games with full immersion, freedom of movement without restrictions in the form of wires. Augmented reality is also used in games: for example, the famous Pokemon GO application works just like AR. The user looks at the world around him through the camera and the screen of the gadget, and the application imposes additional objects on reality – Pokemon, which must be caught and then trained. Using augmented reality, they create interactive books, postcards, coloring pages, develop applications for museums, city tours and much more.

Is it just for games?

Virtual and augmented reality is increasingly being introduced into professional spheres. VR is actively used in journalism, mainly foreign. Designers and architects use this technology to present their projects (for example, to IKEA). Physicians need virtual reality – as a teaching aid for medical students and to prepare patients for surgery – they are shown the manipulations that will be performed.

Medical startups using VR are helping patients with Alzheimer’s, cancer, low vision. Virtual reality is used to train soldiers, pilots and salespeople, engineers and power engineers. For example, oil company Schlumberger teaches newcomers to work on rigs using VR simulators. Many companies offer their solutions in the field of virtual and augmented reality for educational purposes.

What’s next for VR and AR?

Key areas of use for these technologies in the near future are video games, real-life events, VR parks, healthcare, real estate, education, and the military. In the coming years, VR / AR projects will become more complex, interesting, and rewarding. With the advancement of technology, devices capable of supporting augmented and virtual reality will be more powerful and will be able to broadcast better images. In the industry, VR and AR will increasingly help control the quality of processes and finished products, in retail – to attract buyers with new functionality, cars will also be equipped with AR technologies.



We create virtual reality

VR is not only entertainment, but also a powerful business tool. We create immersive presentations and immerse you in the world that was created to promote your product.

Walking through a house that hasn’t been built yet? – Easy! The prospective buyer will appreciate the layout, interior and view from the window.

Demonstration of a new car? – We are ready to start development, would you like to show the interior, the engine under the hood? Add an infographic? I have an idea: add a small virtual test drive in a virtual city.

Do you have a technical assignment for developing a game or application? Are you native, web or hybrid? What is the audience?

Tell us about your problem that you intend to solve using virtual reality. We will show you the best way to achieve your goal.

Project implementation options

Animated VR 360 ° presentation in 3D

Effective presentation in virtual reality according to a given scenario. It involves a demonstration of the product, infographics, company symbols. The viewer does not interact with objects.

Interactive VR 360 ° universe in 3D

A presentation in which the viewer has freedom of movement and action. Collective participation in the plot is possible. Productive equipment is required.

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