Web design (from the English web design) is a branch of web development and a type of design, whose tasks include designing user web interfaces for sites or web applications.
- design the logical structure of web pages;
- think over the most convenient solutions for presenting information;
- are engaged in the decoration of a web project.
As a result of the intersection of two branches of human activity, a competent web designer must be familiar with the latest web technologies and have the corresponding artistic qualities. Most of the specialists working in the field of design usually concentrate in themselves such a creative education as a design studio.
A web designer is a relatively young profession, and professional education in the field of web design is not yet widespread in Russia. In connection with the increasing demand for representation on the Web, the demand for website design is growing, and the number of web designers is increasing. Currently, web design services are provided by both web studios and individuals (web designers who are freelancers).
Explanation of the term
Web design is a type of graphic design aimed at the development and design of objects of the information environment of the Internet, designed to provide them with high consumer properties and aesthetic qualities. Such an interpretation separates web design from web programming, emphasizes the specifics of the subject activity of a web designer, and positions web design as a type of graphic design.
Currently, the term web design is understood precisely as the design of the structure of a web resource, ensuring the convenience of using the resource for users.
An important part of designing a resource has recently become bringing the resource into compliance with W3C standards, which ensures the availability of content for disabled people and users of portable devices (see usability – “usability”), as well as cross-platform (in this case, the so-called cross-browser) layout resource. Also directly related to website design are Internet marketing (Internet marketing), that is, promotion and advertising of the created resource, search engine optimization.
Process and result
A unique design is more expensive, but it also involves drawing from scratch, a completely unique development for a specific order. Depending on the professionalism and / or policy of the company, the web designer either develops the idea and concept of the design completely independently, or receives a number of requirements (color, style, etc.), expectations and ideas from the customer or the creative director (art director) and tries to stick to this direction when developing a layout. Most customers mistakenly equate a web designer and a webmaster, entrusting him with the publication of the site.
Sometimes a designer can offer a design solution based on templates (his own or even someone else’s), this speeds up the work and will cost the customer less. Some designers even specialize in making design layouts for sale as ready-made templates, which can then be bought and used by less experienced designers or webmasters to make generic websites (essentially no unique designs). Sometimes the development of web design is called a small re-layout and adaptation of such a template for a specific order.
The end product of a web designer’s work is a design layout: a picture that represents the intended future look of the site’s pages. This picture is multi-layered, where, at the discretion of the designer, almost every detail is a separate layer attached to other picture layers, due to which revision, replacement, rearrangement and other tasks can be easily performed. Depending on the idea and goals, the layout can include photographs, complex collages, illustrations, text layers, unique icons. For the main page and internal pages, sometimes separate layouts are drawn with additions or changes in accordance with the topic of the page.
The image can initially be vector or raster, made in Adobe Illustrator, Adobe Photoshop, GIMP or another visual editor (for example, Scribus or Inkscape), but for a layout designer, the image is usually converted to a raster format.
For demonstration to the client, the image is usually translated into a simple one-layer and familiar image format.
DEVELOPMENT AND DEVELOPMENT OF CORPORATE WEB-SITES
A corporate website is a presentation of a company on the Internet. This is an online representative who helps to attract new customers, strengthen existing relationships with partners, and enhance the image. Creating a corporate website is a way to scale and improve the company’s performance.
SITES FOR B2B / B2C COMPANIES
We create modern websites that present the company on the Internet, help find new customers, and improve communication with them. We develop effective tools for business automation and scaling.
IMAGE AND BRAND RESOURCES
The creation of a corporate website enhances the company’s image, makes the brand recognizable and strengthens its position in the market. We are implementing tools that help the audience to easily interact with the brand and meet their needs.
PROMO SITES AND ONLINE CATALOGS
Business presentation is the main task when creating a corporate website. He should present the business in a laconic and stylish way. We use modern technologies that allow us to effectively present a business with the help of promo and online catalogs.
INDIVIDUAL WEB SOLUTIONS FOR B2B / B2C BUSINESS
We create individual tools to help automate business processes, improve communication between employees and optimize tasks. An understandable system is built for users, thanks to which he easily interacts with the company.
DESIGN AND REDESIGN OF BUSINESS SITES
We use identity, corporate brand colors and create a resource that is associated with the company. Modern websites look simple and stylish. If you have a finished product, we will integrate your individual brand design into it.
INTERNET MARKETING FOR CORPORATE SITES
The creation of a corporate website is not limited to technical implementation. We take a comprehensive approach to promotion, increase awareness and promote the resource, creating the necessary image of the company.