What is web development?
Web development is the process of creating (designing, programming, developing) web projects – sites, portals, social networks, web applications not only for public access, but also internal (intranet) systems. Web development includes two main areas – front-end development (web design development, layout and programming of the appearance of projects) and back-end development and server solutions.
We are one of the strongest teams in the web development industry. The fact is that we are not just a “web development studio” that uses other people’s solutions, but a full-fledged IT company that creates its own infrastructure and platform for this – frameworks (for example, Qwerty Social Engine), cloud computing systems, neural network solutions and other know-how. In addition, we specialize in the creation of complex web projects that are demanding in terms of load and security. Many other teams use our web development solutions. And some of our employees at different times have become engineers of many well-known IT giants (for example, Google and LinkedIn). Our experience allows us to say with confidence – “we have been creating IT Co. since 2001”!
Sequence of the web development process:
- Discussion of the project of the application or site. Development of the concept of a web resource. Determination, selection, consolidation, and analysis of the basic requirements for a future site or application. Formation of technical specifications for developers.
- Prototyping interface elements and project appearance. Formation of the layout of each individual page.
- Design of a single visual solution or corporate identity for the site.
- Creation of multimedia components: graphics, sound, video, animation, and other elements.
- The layout of individual pages and topics.
- Development of a functional component (programming) or integration of a resource into a software and hardware complex for site management.
- Testing and optimization of functional modules.
- Filling the web resource with the main content.
- Final testing and making corrections to the system (as needed).
- Launching the resource: placing the finished site in the public domain.
- Maintenance and service of an active project, control of the correct operation of the software, project marketing, and SEO promotion.
Some steps can be skipped or supplemented, since the implementation of each individual web project requires an individual approach.
Preparation of technical specifications
As a rule, the preparation of a so-called technical assignment requires the participation of several specialists: a web analyst, a project manager, a programmer-architect, and a creator of a software project. We will help you formulate an understanding of the goals of the project – both based on your vision and taking into account our experience.
Customer-centric approach Qwerty Networks
We do not force the client to fill out briefs, but, on the contrary, we ourselves draw up a documentary concept of the project, taking into account global trends and the client’s tasks, helping to formulate requirements for a future project. Unlike many web studios, which formalize the process as much as possible, we try to minimize bureaucratic procedures and help the client not only in developing a web project, but also in achieving final goals!
Website development is one of the main services that we offer. Web-production is not only mechanical work, but full-fledged creativity. Our experts will offer and implement creative and technically optimal design options. Also, when creating a web product, we take into account all the technical nuances, namely: analytics and forecast, marketing strategy and business task, as well as the strategy by which your site will develop. From our side, we can offer you the creation of a full-fledged site (Landing page, corporate site or online store) or a business card site and a promo site. Regardless of the budget provided, we will make a high-quality product that will not only meet the latest design requirements, but also technically high-quality and convenient to use.
We take different projects, regardless of whether they are finalized or not. But in turn, we can develop a project “from scratch”: starting from market research, collecting basic information about your business and your competitors. We also immerse ourselves in your business, which guarantees the creation of optimal solutions just for you. After a detailed study and analysis, we will move on to the development of design and associative series for your project. We will offer our vision of your product. Thanks to the creation of the corporate identity of the company, we will be able to develop an appropriate website design.
Creation of technical specifications
The drafting of the technical task can be done by the designer, analyst, web architect, project manager together or separately. (in the case when the site is developed by a freelancer, the terms of reference can be drawn up by the customer’s company).
Working with a customer begins with filling out a brief, in which the customer expresses his wishes regarding the visual presentation and structure of the site, points out errors in the old version of the site, gives examples of competitors’ sites. Based on the brief, the manager draws up a technical assignment, taking into account the capabilities of software and design tools. The stage ends after the approval of the technical task by the customer. It is important to note right away that the stages of website design depend on many factors, such as the size of the site, functionality, tasks that the future resource should perform, and much more. However, there are several stages that are mandatory in the planning of any project: as a result, the document describing the terms of reference may contain the following main sections:
- Purpose and purpose of the site.
- Site audience.
- Site content (site structure with a detailed description of the elements and functions of each page).
- Interactive elements and services (feedback forms, search on the site, forum on the site).
- Forms (sending by mail, subscribe to a newsletter, feedback).
- Content management system.
- Requirements for materials.
- Transfer to hosting.
Design of the main and typical site pages
Work begins with creating a design, usually in a graphics editor. The designer creates one or more design options in accordance with the terms of reference. At the same time, the design of the main page is created separately, and the designs of standard pages (for example, articles, news, product catalog). Actually, the “page design” is a graphic file, layered drawing, consisting of the smallest pictures-layers of elements of the general picture.
In doing so, the designer must take into account the limitations of the HTML standards (not create a design that then cannot be implemented using standard HTML tools). The exception is Flash design.
The number of sketches and the procedure for their submission are discussed with the project manager. Also, the project manager controls the timing. In large web studios, an art director is involved in the process, who controls the quality of the graphics. The stage also ends with the approval of the sketch by the customer.
The approved design is handed over to the HTML layout designer, who “cuts” the graphic image into separate images, from which the HTML page is subsequently added. As a result, code is generated that can be viewed with a browser. And typical pages will later be used as templates.