What is an online agency?
An Internet agency is a team of creative people who use the Internet to advertise a brand, product or service by attracting additional interest from Internet users.
The Internet agency covers all kinds of advertising in the Internet segment – from creating websites and online stores of any complexity to unusual methods of promoting and promoting a website, product, service, or brand.
Taking into account the pace at which Internet technologies are developing, we can easily say that Internet advertising will be introduced into our life more and more every year, and individual qualified employees of the company or the Internet should monitor its maintenance, promotion, PR -agents to control the budget of the advertising campaign and track its effectiveness.
Internet agency is a new concept that was born at the junction of two technologies – the Internet and advertising. At that moment, when the budgets for advertising campaigns on the Internet began to grow, and sometimes even exceed the budgets for external advertising, there was a need for competent and correct advertising on the Internet. conducting such an advertising campaign is not just paying for placing a banner on some resource and reaping the benefits.
A correctly chosen strategy for an advertising campaign on the Internet is the key to success!
It is difficult to think over an advertising campaign strategy alone, and it is even more difficult to take into account all the factors that are key for a given product or service, because you need to have modern knowledge of such areas as: economics, Internet technologies, marketing, advertising. The Internet agency is attractive for the advertiser because it has developed unique promotion schemes, qualified employees who collectively deal with the strategy of promoting your project, which allows you to achieve high performance from the money invested in advertising.
An Internet agency studies your Internet resource, analyzing it and optimizing actions and funds, then offers you several advertising schemes with different budgets. You, in turn, choose the solution that, in your opinion, will best suit and suit you.
The well-coordinated team of the Internet agency “Artrix” is ready to offer you a full range of services that will contribute to the dynamic attraction of customers, the growth of the target audience, the increase in the number of buyers and will lead the company to a new level of sales by opening new sales markets.
DIGITAL AGENCY: WHAT IS IT AND WHAT IS DIFFERENT FROM WEB STUDIOS
A digital agency (also called “digital”) is a company, a group of people who are able to provide a client with an expert assessment and implementation of ideas in the field of site building, creativity, strategy, advertising and customer service.
That is, professional digital agencies are not limited to creating websites. They work comprehensively to create and strengthen the company’s name on the market (and not only in the Ukrainian one), its promotion in the media: on forums, partner sites, portals, social networks, Instagram and even on radio and television, using effective viral advertising. Unlike a regular web studio, the agency’s work does not stop at the end of the project promotion. Representatives of such a company can continue to develop the project for years, promote it in the media, trying to maximize its recognition and customer loyalty.
Today, some digital agencies have completely moved away from website development. These tasks are performed by the web studios with which the companies cooperate. After the project is completed, the site begins its promotion, but not only in standard ways, but in all known and relevant channels.
All digital studios operate in a fairly high price segment. The thing is that the company itself is built on a group of professionals. We do not mean those would-be specialists who, after completing introductory courses in design development, are already ready to provide their services for hundreds of dollars, positioning themselves as mega-professionals, but real experts in their field. Each team member has tremendous experience in a similar field of activity, knows all the threads and loopholes and is constantly in trend of the latest developments in Internet development and advertising.
If a digital studio is engaged in website development, then the team includes a project manager, marketer, designer, layout designer, programmer, content manager and copywriter. If it is engaged exclusively in advertising promotion, then the company can only consist of marketers, analysts, a SEO specialist and a project manager. Agencies can bring in other experts from outside. For example, photographers or even fashion models to create cool themed photos. But all the freelance members involved are just the same professionals and their services cost a lot of money.
Should I order website development from a digital agency? Definitely yes. But be prepared to spend money at the same time. If you have the finances and have already decided on the services of digital studios, be sure that your expectations will definitely pay off with great demand, sales, and popularity in your business niche.