What is Affiliate Marketing

What is Affiliate Marketing in 2019

What is Affiliate Marketing

The concept of relationships in affiliate marketing is based on the interaction of the advertiser and the user to promote any resource on the Internet.

The user’s earnings are based on attracting active people to the affiliate program for which he works, and on purchases of the advertised product/service, accomplished thanks to the activity shown by the partner: the visitors attracted by him perform targeted actions and thus receive their reward.

Definition

Affiliate marketing is an advancement technology on the Internet, in which a certain amount is paid to a partner for a targeted action, performed due to his activity. Under the target action here can be meant a visit, lead, purchase – anything.

As a rule, visitors are redirected to the customer through banners, posts, links on the partner site. Affiliate marketing includes many standard online promotion tools, such as: SEO, email marketing, display advertising, SMS and more.

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Pros and cons of the method

This type of marketing has specificity, involving a large number of unscrupulous customers and partners. A marketer who is just starting to learn affiliate methods of promotion should carefully select partners, learn how to build and manage affiliate programs – in general, it is worth getting up to date, otherwise there is a great risk of becoming a victim of fraudsters.

On the other hand, collaboration is extremely beneficial for both partners and customers. While some earn practically no-effort income, others optimize the effectiveness of marketing campaigns, spending the budget on specific targeted actions.

So, we analyze clearly.

pros

For the advertiser – audience growth, a large coverage of potential customers.

For partners – “easy money”, fast profit without investment and great effort.

For customers (buyers) – “energy savings.” If the partner’s site is relevant to your offer, then visitors are potentially interested in the offer.

Minuses

The advertiser needs minimal skills in finding sites and building programs. There is always the risk of being caught by a scam.

The partner also runs the risk of encountering troubled advertisers, who at the last moment break off relationships, depriving a person of the money earned. Despite all the risks, many marketers believe that without an affiliate program it is impossible to build a viable business online.

Examples of affiliate marketing

Suppose you have a shop. Your main product is a denim jacket for $50. You buy these jackets for $25. Add the cost of travel, rent and other – another $5 per jacket. Total I have a net profit of $20 from 1 jacket.

You also have a friend Jim, he is a student. And he knows that denim jackets are very popular with his fellow students. Jim and you agreed that he brings his fellow students to your store and for every jacket sold – you pay Jim $5. You shook hands and Jim becomes your partner.

In this situation, everyone wins:

– You because you sell more jackets.

– Jim, because he gets his profit.

– Jim’s classmates because they received high-quality jackets.

 

Affiliate marketing on the Internet

Everything is the same on the Internet. You choose a product that you will promote (it can be a video course, training, and so on), register, get a link to this product and start promoting it.

Pros and cons of the method

This type of marketing has specificity, involving a large number of unscrupulous customers and partners. A marketer who is just starting to learn affiliate methods of affiliate marketing promotion should carefully select partners, learn how to build and manage affiliate programs.

On the other hand, collaboration in affiliate marketing is good for both partners and customers. Specialists of Adrenaline Studios know it for sure. While some earn practically no-effort income, others optimize the effectiveness of marketing campaigns, spending the budget on specific targeted actions.

 

Pros of this marketing

Here, the advertiser gets:

– The audience growth, large coverage of potential customers.

The partners get:

– “Easy money”, fast profit without investment and great effort.

The customers get “energy savings.” If the partner’s site is relevant to your offer, then visitors are potentially interested in the offer.

Minuses

The advertiser needs minimal skills in finding sites and building programs. There is always the risk of being caught by a scam.

The partner also runs the risk of encountering troubled advertisers, who at the last moment break off relationships, depriving a person of the money earned.

Despite all the risks, many marketers believe that without an affiliate marketing program it is impossible to build a viable business online.

How to start

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Joining a program, do the following things.

Choose a niche.

For a successful start, you should care about everything that is connected with the business which you want to start. It includes the product or the service and sure, the people who can become your buyers in the future.

Find the right program.

Start working.

There are many ways to attract traffic, which at the same time can be used simultaneously. Here are the most popular channels to attract traffic are:

– Advertising banners;

– Social networks;

– Newsletters;

– Reviews.

Use all the tips mentioned above and you will succeed.

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