Everyone is familiar with the concept of “marketing”. In general, this is a set of measures aimed at determining the target audience of consumers, awareness of the problems and needs of potential customers and convincing them that a particular product meets all their needs. The purpose of marketing is to increase and keep the number of sales of goods.
The tasks of business marketing are the same as for ordinary marketing. The difference is that it is aimed at promoting goods through the Internet. Now such marketing gives good results, as the number of network users is growing, and these are people of almost all age and professional groups. It is only part of general marketing, and has its own characteristics and advantages.
Virtual communication defers from real one. This means that it may take an indefinite amount of time from the moment when you sent a request (letter, comment) to the moment of response. As a rule, the time delay is still relatively small, but everything does not happen as instantly as during live communication. Internet communications are extremely verbal and devoid of any emotional coloring (except the use of emoticons, but you must admit, this can be called a stretch of “emotional communication”). Only content can be transmitted via the Internet. Whatever one may say, the main contentment of the Internet is a text, and it cannot convey either voice or mimic. And one more distinctive feature of Internet marketing is possible technical problems. It happens that the server crashes or there is no connection. The result – communication is broken.
Living people need to pay wages, and with Internet marketing, money is spent only on maintaining the site (hosting, server administration). In any case, the waste is less than with the maintenance of staff and office. The audience of Internet users has a steady positive trend. The main Internet users are the most active part of the population.
What does this give us? We get access to the target audience for the site owner, advertiser. Direct marketing campaigns do not have as fast a response as marketing campaigns on the Internet. With business marketing you have the opportunity to use a variety of tools for analytical evaluation of the results of promotion.
1) Search engine optimization (SEO);
2) Banner system;
3) Contextual advertising;
4) Promotion in social media (SMM);
5) Internet PR;
6) Viral marketing;
7) Email marketing.
The basis of business marketing is search engine optimization, the most important and necessary in advancement. If you don’t have enough knowledge in this area, you should contact the specialists. Our agency https://adrenaline-studios.com/ is ready to cooperate, providing project management and business marketing service for its clients. Effective product promotion will lead to increased sales, and as a result, an increase in total income.
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