Everyone is familiar with the concept of “marketing“. In general, this is a set of measures aimed at determining the target audience of consumers, awareness of the problems and needs of potential customers and convincing them that a particular product meets all their needs. The purpose of marketing is to increase and keep the number of sales of goods.
The tasks of business marketing are the same as for ordinary marketing. The difference is that it is aimed at promoting goods through the Internet. Now such marketing gives good results, as the number of network users is growing, and these are people of almost all age and professional groups. It is only part of general marketing, and has its own characteristics and advantages.
Business marketing features
Virtual communication defers from the real one. This means that it may take an indefinite amount of time from the moment when you sent a request (letter, comment) to the moment of response. As a rule, the time delay is still relatively small, but everything does not happen as instantly as during live communication. Internet communications are extremely verbal and devoid of any emotional coloring (except the use of emoticons, but you must admit, this can be called a stretch of “emotional communication”). Only content can be transmitted via the Internet. Whatever one may say, the main contentment of the Internet is a text, and it cannot convey either voice or mimic. And one more distinctive feature of Internet marketing is possible technical problems. It happens that the server crashes or there is no connection. The result – communication is broken.
Advantages of business marketing in Digital Agency London
Living people need to pay wages, and with Internet marketing, money is spent only on maintaining the site (hosting, server administration). In any case, the waste is less than with the maintenance of staff and office. The audience of Internet users has a steady positive trend. The main Internet users are the most active part of the population.
What does this give us? We get access to the target audience for the site owner, an advertiser. Direct marketing campaigns do not have as fast a response as marketing campaigns on the Internet. With business marketing, you have the opportunity to use a variety of tools for analytical evaluation of the results of the promotion.
Marketing is the process by which you determine the market for your products and interact with it. Today, successful companies strive for as long as possible
reap their customers, that is, make sure that the customers with whom the company deals, as long as possible cooperate with it.
There is nothing new here. The company expects from its employees a detailed understanding of the production process (productivity, consumption rates, cost, and so on), it requires its marketing specialists to provide clear information about consumers and markets. Of course, it matters that marketing has more uncertainty and uncertainty than other specialized areas of management. But even with these shortcomings, marketing has many important qualities.
Success is more likely if the following five factors are present and work as much as possible in the organization:
- the right choice of products;
- the right choice of the target audience (your market); the right choice of promotion channels;
- the right choice of price-offer ratio, which can only be achieved through appropriate research; correctly calculated time.
Success is even more likely if these five “correctnesses” work to the maximum within the limits of dynamic and justified equilibrium. You must constantly reorient and re-evaluate the products and services of your company, as well as the market segment in which you work. In the past, many companies did not do this, and most likely therefore failed. Let us carefully consider each of the factors.
The advantage of business marketing is that there are no employees in this business. By inviting a person into the business, having trained him, at first providing assistance and support to the new partner in building him and his business, the distributor will receive commissions from all over his network throughout the entire work period of his ward. The new businessman, in turn, receives his dividends from the construction of his network, he builds his business.
The main ways for business marketing on the Internet are:
- Search engine optimization (SEO);
- Banner system;
- Contextual advertising;
- Promotion in social media (SMM);
- Internet PR;
- Viral marketing;
- Email marketing.
The basis of business marketing is search engine optimization, the most important and necessary in advancement. If you don’t have enough knowledge in this area, you should contact the specialists. Our agency is ready to cooperate, providing project management and business marketing service for its clients. Effective product promotion will lead to increased sales, and as a result, an increase in total income.