What is Digital Media Marketing

What is Digital Media Marketing in 2019

What is Digital Media Marketing

Digital media marketing is a generic term for customers attraction. And any – from advertising on online radio to the announcement of contextual advertising on the Internet. In simple terms, digital media marketing is any promotion in which “figure” participates.

Digital marketing includes Internet marketing the same as Internet marketing, but it is not limited to the Internet. Let’s compare: Internet marketing is SEO-site promotion, context, webinars and all channels that are available to the user only on the Internet. And digital marketing is all of the above, plus advertising and promotion on any digital media outside the network. That is, it implies digital communication, which takes place both online and offline.

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Well and, of course, digital marketing does not include promotion through such traditional channels as ads in newspapers, flyers, TV ads, billboards. Although, if a QR code is indicated on the billboard, with the help of which you can go to the website, then this is digital marketing.

What is included in digital marketing

Each of the tools and channels of digital marketing can be devoted to the article. Therefore, we will not analyze them in detail, but list the most common ones:

  • digital TV and online radio;
  • advertising in applications, instant messengers, online games;
  • SMS and MMS distribution;
  • advertising on interactive and outdoor LED screens, self-service terminals;
  • SEO and SEM – search marketing online;
  • contextual advertising, banners and teaser ads;
  • SMM – social media marketing;
  • email marketing;
  • affiliate marketing, in which the webmaster receives payment for attracting each visitor or buyer.

Few companies can afford it all at once, but this is often not necessary. The choice depends on the business objectives and / or the approach of the agency that leads the project. Our agency https://adrenaline-studios.com/ is working in the sphere of project management and digital media marketing, and ready to offer solutions to all its clients.

The agency provides the following service:

  • promotion strategy debelopment of the product;
  • working with online communities;
  • creation and promotion of sites, design, media;
  • organization of offline events;
  • creating advertising for digital TV or online radio, etc.

But there is one more important point – digital marketing is almost first and foremost an analyst. Fortunately, the digital environment makes it easy to collect data. Marketers analyze information about users and their behavior: demographic data, interests, online activity, advertising sources to go to the site, etc.

With the use of such data, digital agency can better understand the target audience and how effective a particular advertisement or promotion strategy is. Therefore, among the most important tools in their arsenal, experts call precisely clear systems. Of course, every client gets individual approach to the task, which has to be carried out.

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