Digital media marketing is a generic term for customers attraction. And any – from advertising on online radio to the announcement of contextual advertising on the Internet. In simple terms, digital media marketing is any promotion in which “figure” participates.
Digital marketing includes Internet marketing the same as Internet marketing, but it is not limited to the Internet. Let’s compare: Internet marketing is SEO-site promotion, context, webinars and all channels that are available to the user only on the Internet. And digital marketing is all of the above, plus advertising and promotion on any digital media outside the network. That is, it implies digital communication, which takes place both online and offline.
Well and, of course, digital marketing does not include promotion through such traditional channels as ads in newspapers, flyers, TV ads, billboards. Although, if a QR code is indicated on the billboard, with the help of which you can go to the website, then this is digital marketing.
What is included in digital marketing
Each of the tools and channels of digital marketing can be devoted to the article. Therefore, we will not analyze them in detail, but list the most common ones:
Few companies can afford it all at once, but this is often not necessary. The choice depends on the business objectives and / or the approach of the agency that leads the project. Our agency https://adrenaline-studios.com/ is working in the sphere of project management and digital media marketing, and ready to offer solutions to all its clients.
The agency provides the following service:
But there is one more important point – digital marketing is almost first and foremost an analyst. Fortunately, the digital environment makes it easy to collect data. Marketers analyze information about users and their behavior: demographic data, interests, online activity, advertising sources to go to the site, etc.
With the use of such data, digital agency can better understand the target audience and how effective a particular advertisement or promotion strategy is. Therefore, among the most important tools in their arsenal, experts call precisely clear systems. Of course, every client gets individual approach to the task, which has to be carried out.
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