What is Email Marketing

What is Email Marketing

What is Email Marketing

Email marketing is an important tool for working with the target audience and promoting on the Internet, facilitating direct communication between business and customers. The goal of such efforts is to strengthen loyalty and sales growth.

In order for this tool to work for your business, and not against it, you should follow 5 simple steps:

  • Identify the goals;
  • Create a mailing list;
  • Create an email campaign;
  • Write a marketing letter;
  • Select the frequency of the mailing.

 

Despite the duration of existence and the emergence of many new marketing practices, email marketing remains an important tool in the arsenal of Internet marketers. As mentioned earlier, this strategy is suitable for a variety of purposes, starting with direct sales, ending with increased commitment and feedback.

 

What is email marketing?

This method contributes to the creation and strengthening of quality relations with the audience, increases the rates of repeat purchases, and also provides an opportunity to promote new offers and quickly collect opinions from the audience. In addition, many people, speaking about email marketing, believe that this practice can improve the efficiency of up-selling and cross-selling faster and cheaper than, say, targeted ads.

 

6 features and benefits of email marketing:

  1. Low cost channel support;
  2. The ability to collect relevant database of its audience;
  3. Creating a communication between the brand and the consumer;
  4. Effective involvement in the implementation of the necessary interactions (sharing information, viewing recommendations, purchases, etc.);
  5. The ability to fully automate the process based on information about the segments of the subscription base;
  6. Increase efficiency through personalization based on customer information.

 

Types of messages

Email marketing is based on various types of electronic communications, and the main ones are the following:

1) Welcome Email. A welcome message is an e-mail that the addressee receives after confirming the subscription;

2) Informational Letter. One of the most frequent formats of electronic messages;

3) Digest. It may seem like informational emails, but it has a slightly different format — it is a brief overview of the new information;

4) Commercial Letter. Usually intended for direct sales;

5) Newsletter. A series of letters that gradually increase the interest of the recipient in the offer, thereby increasing readiness for the transaction;

6) Triggers. Emails sent under certain conditions or when a user performs a specific action;

7) Transactional. Emails sent when a user performs a specific transaction;

8) Direct communication in this case, a company representative sends a personal message to the user.

Email marketing is a way to promote products or services through email newsletters. Email marketing is a top digital media tool that can not only attract and retain customers, but also increase brand loyalty. Our agency https://adrenaline-studios.com/ is to cooperate, offering this service.

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