What is Email Marketing

What is Email Marketing

What is Email Marketing

Email marketing is an important tool for working with the target audience and promoting on the Internet, facilitating direct communication between business and customers. The goal of such efforts is to strengthen loyalty and sales growth.

In order for this tool to work for your business, and not against it, you should follow 5 simple steps:

  • Identify the goals;
  • Create a mailing list;
  • Create an email campaign;
  • Write a marketing letter;
  • Select the frequency of the mailing.

Despite the duration of existence and the emergence of many new marketing practices, email marketing remains an important tool in the arsenal of Internet marketers. As mentioned earlier, this strategy is suitable for a variety of purposes, starting with direct sales, ending with increased commitment and feedback.

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Why email marketing is needed for Digital Agency London

Firstly, it is a fundamental source of marketing communications, and secondly, it has a number of positive characteristics:

  • High ROI – for every dollar spent, email marketing returns you $ 44.
  • Email marketing is 40 times more effective in attracting new customers than Facebook and Twitter.
  • Easily integrates with other communication channels. Emails do a great job of expanding your audience by combining with your social media profiles, as well as SMS or push notifications.
  • Promotes SEO. Create valuable content for potential consumers, send it to your subscribers, get backlinks and increase traffic.

But before you start using email marketing, we suggest that you familiarize yourself with a quick guide to build a successful strategy.

Where to start in email marketing

In order for this tool to work for your business, and not against it, you should follow 5 simple steps:

  1. Define goals;
  2. Form a mailing list;
  3. Create an email campaign;
  4. Write a marketing letter;
  5. Select a broadcast frequency.

How to set goals in email marketing

The most important thing is to understand why you need email marketing. However, the statement of tasks does not end there.

Make sure each goal is:

  • Clear – Define the target audience and the benefits of the campaign.
  • Achievable – calculate your budget, consider resources and skills.
  • Time-limited – make sure every goal has a deadline.
  • Measurable – Specify KPIs to track campaign success.

How to create an email list

Once you have set your goals, start creating a mailing list.

To attract new subscribers, follow the plan:

  • Sign up for SendPulse.
  • Create a subscription form. Choose between built-in, pop-up, floating and fixed registration forms. The SendPulse platform allows you to create any of 4 subscription forms.
  • Place the subscription form in the most visited areas of the site, for example, in the footer or in the sidebar. It can also be placed immediately at the end of your post.
  • Make sure the registration form is intuitive. Make sure users can easily enter an email address. Provide them with compelling reasons to subscribe – discount on first order or free shipping.

What is email marketing?

This method contributes to the creation and strengthening of quality relations with the audience, increases the rates of repeat purchases, and also provides an opportunity to promote new offers and quickly collect opinions from the audience. In addition, many people, speaking about email marketing, believe that this practice can improve the efficiency of up-selling and cross-selling faster and cheaper than, say, targeted ads.

6 features and benefits of email marketing:

  1. Low-cost channel support;
  2. The ability to collect a relevant database of its audience;
  3. Creating communication between the brand and the consumer;
  4. Effective involvement in the implementation of the necessary interactions (sharing information, viewing recommendations, purchases, etc.);
  5. The ability to fully automate the process based on information about the segments of the subscription base;
  6. Increase efficiency through personalization based on customer information.

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Types of messages

Email marketing is based on various types of electronic communications, and the main ones are the following:

  1. Welcome, Email. A welcome message is an e-mail that the addressee receives after confirming the subscription;
  2. Informational Letter. One of the most frequent formats of electronic messages;
  3. Digest. It may seem like informational emails, but it has a slightly different format — it is a brief overview of the new information;
  4. Commercial Letter. Usually intended for direct sales;
  5. Newsletter. A series of letters that gradually increase the interest of the recipient in the offer, thereby increasing readiness for the transaction;
  6. Triggers. Emails sent under certain conditions or when a user performs a specific action;
  7. Transactional. Emails sent when a user performs a specific transaction;
  8. Direct communication, in this case, a company representative sends a personal message to the user.

Email marketing is a way to promote products or services through email newsletters. Email marketing is a top digital media tool that can not only attract and retain customers, but also increase brand loyalty. Our agency is to cooperate, offering this service.

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