The concept of mobile marketing and its content has changed as much as, in fact, mobile technology. Of course, nowadays in this sphere, we are used new and old trends, and it’s very important to know everything about them. Our agency is ready to cooperate, providing project management and mobile marketing of the highest level for its clients.
The concept of mobile marketing and its content from the beginning of the two thousandths to today has changed as much as, in fact, mobile technology. In this review, we will look at new and old trends in mobile marketing, its objectives. We will understand what mobile marketing is and what place it occupies in business strategies today.
Mobile marketing is an action aimed at promoting a product or service among users of mobile devices (smartphones, push-button telephones). If to speak about it shortly, this is marketing for a mobile product audience.
With the development of technology, the audience of mobile devices is constantly expanding. Their users not only receive calls or write SMS, but also browse websites, check email, make purchases using smartphones. Business is trying to move its strategies to where its consumer is. Therefore, today it is difficult to imagine a marketing strategy that would not include working with a mobile audience.
Why is mobile marketing important? Let’s look at a few basic reasons:
Users spend 89% of their time in mobile applications, which makes mobile devices the leading means of communication.
The overall look and volume of content on mobile devices are simplified due to their small size. Since mobile devices are smaller and lighter than computers, users can shop on the go, wherever they are. Smartphones speed up shopping time by 20%. Compared to last year, 50% of mobile users prefer instant purchases directly from their smartphones. 91% of phone users plan to buy or buy certain products after viewing the relevant ads.
2/3 of customers who use smartphones are likely to buy from a company that has an application or mobile version of the site, and the content is configured according to their location. 40% of online transactions are made on mobile devices.
There are many mobile marketing tactics that are worth applying to business. Of course, the success of a strategy is determined by such factors as the budget, industry, client segment. Let’s look at some types of mobile marketing:
At the present time, it is difficult to meet a person who would not use a mobile phone. This is a public communication tool. Even in countries where the majority of the population cannot afford to buy a computer, smartphones are in high demand. Therefore, a successful mobile marketing strategy can reach a very large audience.
So, mobile marketing differs from the usual, because it is focused on users of mobile devices. Therefore, it is important to keep up with progress and use modern technologies.
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