Personal branding is a way to earn money or get other benefits (influence) on your own image. De facto, this is a material asset of a person, defined by two key parameters – reputation and coverage. Reach is an audience that knows you. Reputation – the opinion of the audience about your person. Large coverage does not always guarantee a positive reputation.
“Your brand is an image that develops in the minds of other people. The business audience is customers. Personal brand audience – all those with whom you maintain relationships or would like to make business contacts. What kind of person do others see you?
Developed and for many years successfully used in business ideas and principles perfectly adapted to the needs of the formation of a personal brand. “
Personal branding is especially necessary for conditions of high competition or with a significant difference in the payment of services of a known and unknown specialist. Our agency is ready to provide personal branding for its clients.
The creation of personal branding
Personal branding is relevant for the person who plans to benefit from it. A personal brand can be created to promote its services, increase the competitiveness of the product and the company as a whole. It is not recommended to engage in the creation and promotion of the brand if you are not sure of the success of the project or in its social and ethical qualities. If the business fails, you will be remembered as a loser. If this is a project built on deception, then you will be remembered as a fraud.
Personal marketing and branding should reflect the I-concept of a person who keeps his mission in mind and thinks of himself as a brand. Double life seldom accompanies success – it is always difficult to be a hypocrite. Therefore, you either embody the concept of a brand or completely subordinate yourself to it. A brand is not only external attributes and lined communications. This is your fundamental and personal identity.
Personal branding includes:
- Formation of the concept and strategy;
- Brand evidence – portfolio, awards, recommendations;
- Providing expertise – speaking at conferences, interviews, often – books;
- Promotion – marketing, PR, communication with the audience, advertising;
- Analysis of the effectiveness of the strategy, reputation management.
A personal brand is inseparable from the person, as corporate from the company. When creating it, it is important to be aware of the I-concept and to anticipate the result of the interaction with the audience. What image do you want to create? What information to convey, and what to bury? How will the communication be ensured and how effective will each of the channels be?
A personal brand opens up new opportunities in the formation of a career. Many experts do not see the difference between the promotion of the product and the person, but it is. However, to some extent, you really should treat yourself as a product. And here it is difficult to overestimate the help of professionals. After all, often a brand can be created even from scratch. A vivid example is ersatz brands that, in essence, do not carry any content.
Personal branding in social networks – Digital Agency London
One of the most effective channels for branding is social networks. Naturally, to create a brand of Steve Jobs format is not enough. But for more mundane professionals – quite enough. In any case, one cannot ignore the possibility of branding in social networks as an element or a key tool for building a personal brand. Interaction with the audience will provide publicity and expertise.
Personal branding forms in the minds of people a certain impression about a person. Creating a personality brand is a long and laborious process associated with hard work on yourself. A person who wants to transform himself into a brand should study his strengths well and learn how to use them correctly.
When creating a personal brand, you need to clearly represent your target audience and its preferences. Thus, it is possible to form certain associations with consumers. This can generate additional company values and attract new potential buyers.
Who needs personal branding? The personality brand is needed by a strong, independent leader (entrepreneurs, politicians, movie stars, athletes, etc.). It is important that a person is not a part of the company, but the company itself is a part of it. If you remove such a leader – there will be a significant loss to the structure. At least this is what others should consider. If such an image is formed in the minds of consumers, a significant proportion of the company’s image will be based precisely on the successful personality brand. People will focus not on the product, but on the strong personality that represents it.
Through social networks, you can build the right communication, create an image and present evidence of the brand.
Social networks use absolutely everything to promote their own brand, from furniture assemblers to politicians and clergy. At the heart of the promotion is necessarily a strategy that includes the concept of personality and the brand as a whole. It is developed individually, depending on the essence of the image, mission, and even philosophy.