What is Public Relations

The organization of PR is very important for the company. Our marketing agency specializes just in this direction. Experienced professionals in the field of public relations, advertising and marketing, members of the agency team, will help create an effective PR department for companies in any industry.

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The result will not take long – many clients whom we helped to organize the PR department continue to cooperate and consult on professional issues. If you need such advice, call us. Our agency is ready to provide.

To create a public rush around the brand – the goal for any company. In other words, it is necessary to build strong public relations through the media and other public systems. This is the managerial essence of public relations (PR) or short PR (PR).

Unfortunately, historically, the word “PR” Russians met at a time not so far from us. Those were the years of “political promiscuity”, when PR activity multiplied in the “pre-garden”, like a weed on a field. In those years, few people knew about intellectual marketing technologies. About the “dirty PR” heard a lot. In fact, PR solves completely different problems.

Tasks that solves the PR  – Digital Agency London

1. Monitoring public opinion. It is important to know how much trust the firm has, the brand. With the help of research tools, one must keep abreast of the situation and, if necessary, promptly correct the situation.

2. Brand launch. The launch of a new product on the market with the help of PR is the central task of the company.

Example. Anita Roddick, the owner of the well-known brand “Body Shop”, once had the idea to create cosmetics on a natural basis and she began to travel around the world in search of ingredients for her.

Anita Roddick told a journalist about her findings after her first travels. Further, the rumor (media) about the new cosmetics spread everything itself. Brand sales grew like a snowball.

There was no better advertisement for “Body Shop” than public opinion in the press. Notice, no advertising, maximum objective awareness and positive attitude to the brand.

3. Formation of positive public opinion about the brand and the company with consumers, partners, suppliers, investors, government representatives, etc.

4. Protection of the company and brand in crisis situations. There is no such person who, at least once in his life, did not experience difficulties or did not fall into a crisis situation.

Something similar can be observed in most, if not all, brands or companies. Crisis situations can arise, for example, under the influence of unfair competition of rivals, in the presence of a defect in a product, a sharp decline in sales of goods/services, the bankruptcy of a company or its main supplier, and much more. From such cases, another problem ensues – the protection of the company/brand in crisis situations.

PR (public relations) is the management of information flows between an organization and the public. The goal of PR is to create a positive image of the organization in the minds of potential consumers, as well as other interested parties.

The PR Toolkit is wide and diverse: making presentations at conferences, participating in contests and festivals, working with the press and resolving personnel issues can be enumerated for an arbitrarily long time.

Usually, public relations strategy is developed for a specific period, on average from six months to 3 years. This period of time is the most optimal not only to solve the tasks set, but also to consolidate the results, or if it is a new company, then to consolidate its results in the market in this region.

The process of writing public relations strategy usually consists of the following steps:

  • Collection of information, setting goals and objectives.
  • Determination of the target audience.
  • Determination of mechanisms and channels of exposure.
  • Planning and programming.
  • Collection of information, setting goals and objectives.

Of course, in the sphere of public relations, first of all, it is necessary to answer the question: “What is happening at all?”. For this purpose, various studies are conducted, as a result of which a clear picture of what is happening, both in the market and within the company, should appear.

The study includes an analysis of the PR activities of its own company and the company of its competitors, attention is paid to changes in the market, current trends are revealed, and much more. Studied media field. Then the information array is processed, and strategic goals and objectives of PR are determined.

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Determination of the target audience.

After the studies have been carried out, you can proceed to the second stage, namely, to determine the target audience. This usually happens right away during the research.

Target audience – potential consumers of your product or service. Carriers of those or other qualities, or better to say, needs that you are aimed to satisfy.

However, it is not enough to find such people, it is important to find “such points” that would allow you to provide your products/services again and again.

Determination of mechanisms and channels of exposure.

After identifying the audience, there is a choice of tools and channels of influence on it. There are a lot of mechanisms and it is important to know them all in order to understand which of them to use.

Usually, at this stage, additional research is used that is directly related to the audience itself. It is necessary to answer the following questions: where, when, how, in what form, for how long, for what scale, etc. must happen events.

Planning and programming.

At this stage, the plan itself PR-activities to achieve the goals. It includes a schedule of proposed actions, work channels, terms, conditions, etc. Whenever possible, as many factors as possibly affecting the situation are taken into account.

They may be the most unexpected. This can be both the work schedule of the partners, and the situation on the roads (depending on what product or service you produce). All this helps to determine the periods when you need to act more actively, and when you can do related tasks.

Thanks for reading!

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