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Usually public relations strategy is developed for a specific period, on average from six months to 3 years. This period of time is the most optimal not only to solve the tasks set, but also to consolidate the results, or if it is a new company, then to consolidate its results in the market in this region.
The process of writing public relations strategy usually consists of the following steps:
Of course, in the sphere of public relations, first of all, it is necessary to answer the question: “What is happening at all?”. For this purpose, various studies are conducted, as a result of which a clear picture of what is happening, both in the market and within the company, should appear.
The study includes an analysis of the PR activities of its own company and the company of its competitors, attention is paid to changes in the market, current trends are revealed, and much more. Studied media field. Then the information array is processed, and strategic goals and objectives of PR are determined.
After the studies have been carried out, you can proceed to the second stage, namely, to determine the target audience. This usually happens right away during the research. Target audience – potential consumers of your product or service. Carriers of those or other qualities, or better to say, needs that you are aimed to satisfy. However, it is not enough to find such people, it is important to find “such points” that would allow you to provide your products / services again and again.
After identifying the audience, there is a choice of tools and channels of influence on it. There are a lot of mechanisms and it is important to know them all in order to understand which of them to use.
Usually, at this stage, additional research is used that is directly related to the audience itself. It is necessary to answer the following questions: where, when, how, in what form, for how long, for what scale, etc. must happen events.
At this stage, the plan itself PR-activities to achieve the goals. It includes a schedule of proposed actions, work channels, terms, conditions, etc. Whenever possible, as many factors as possibly affecting the situation are taken into account. They may be the most unexpected. This can be both the work schedule of the partners, and the situation on the roads (depending on what product or service you produce). All this helps to determine the periods when you need to act more actively, and when you can do related tasks.
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