Viral marketing (viral promotion) is a popular advertising campaign technique, in which representatives of the target audience are the main distributor of information about a company / service. With this approach, there is no traditional description of the benefits of a product and an appeal to buy it; there is not even a direct indication of the goods. Such an advertising campaign assumes originality and is aimed at resonance. The message should “catch” the people who saw it, and provoke to share with their friends on social networks and offline. Viral advertising can be a video, text, image, hearing, game, program, or e-book.
Viral marketing goals
In the marketing field, there is an opinion that a satisfied customer will advise a service or a product you like to two or three acquaintances. He will share some negative impressions with about ten people. It is this mechanism of behavior that often uses viral marketing on the Internet and beyond.
The goal of the marketer in this case is to detect people with high social significance (SNP – Social Networking Potential) and create a viral message that will interest them. The number of people with whom they share information depends on how much are they interested.
Viral promotion methods are as follows:
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