What is WEB Marketing

What is WEB Marketing

What is WEB Marketing

Placing advertisements online and selling products or services online is the easiest definition of internet marketing.

The content of web marketing, or, if you wish, the work of a specialist of the relevant profile, can be decomposed into four main components, listed in the order of their implementation for any marketing campaign:

Ø Strategy definition;

Ø Traffic generation;

Ø Search and analysis of information;

Ø Customer civilization.

Collection and analysis of information

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For confident actions to promote on the Internet, you need not only to know the basic principles of usability, content design and management, to own tools for conducting split testing, but also to be able to use web analytics systems (KissMetrics, Analytics, Metrics) to track any changes that you produce on your site, and interpret the results.

 

In terms of analytics, integrated Internet marketing involves the following actions:

1. The study of the position of the site in search engines

2. Study traffic, or attendance

3. Study of user behavior (using polls, heatmaps, light tracking)

4. Study of conversion actions (sales, subscriptions, opening emails, etc.)

5. In-depth analysis of the statistical data in order to implement improvements.

 

Often, this work is performed by a separate web analytics specialist, however, in small companies and online promotion agencies, the compilation of a regular report on search engine optimization, created and published content, achieved conversion goals and a plan for the next period are included in the required range of Internet tasks. marketer.

Customer retention

Fidelization (from English fidelity – loyalty, devotion) is an effort to increase customer loyalty, which includes various ways of “growing” or maintaining user interest, resolving all sorts of questions, disputes and objections from potential buyers, as well as conducting additional, repeated sales, increase the average check (cross-sell, up-sell, remarketing).

Some internet marketers point out creation, optimization, and coordination of site/landing work as separate activities, others consider the only task of a “promotion specialist” – attracting customers via the Internet and increasing sales, which means internet marketing tools are generating traffic, training potential buyers (lead) to purchase, “closing” transactions and ensuring repeat sales.

An internet marketer, in addition to owning a wide range of different tools for conducting advertising campaigns and PR actions on the web, must have “analytical thinking”, i.e. to be able to understand, explain and use the data that it receives as a result of the actions performed.

All these differences in definition are simply a matter of priorities and distribution of responsibilities, especially in large companies, where “Internet marketing” is the result of the efforts of a whole team of specialists, each responsible for their part of the work. Therefore, it would be more correct to consider the whole phenomenon as a complex, as a chain of interrelated steps, and not as a set of individual tools.

A complex approach

From the above, we can conclude that integrated web marketing is not a single action or concept, but a powerful means of promoting a business in a network that includes everything from developing a strategy to retaining existing customers. Consider each of these stages in more detail.

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Web strategy development:

Analysis of demand and target audience;

Studying competitors’ offers;

Site positioning;

Actually the marketing mix.

It is not enough to come up with a product – you need to identify a strategy for your presence in the market. Without knowing your target audience, you will not be able to attract potentially interested visitors to the site, and the lack of perceptions about competitors in the chosen niche – their weak and strong places, prices, means of production and distribution – will not allow you to create an adequate value proposition.

Our agency https://adrenaline-studios.com/ is working in the sphere of project management and web marketing, and ready to offer solutions to all its clients. Before proceeding to concrete actions, a clear plan should be made up, what you want to achieve from your product, to whom it is intended, what needs it satisfies, how much it costs, what channels you want to use and why.

Web marketing is a continuous process whose goal is to strengthen the position of your brand online, attract and retain customers and, most importantly, increase sales.

Traditional media are gradually becoming a thing of the past, giving way to new media, not only because of their availability to the audience, but also due to the ability to more accurately track the smallest changes in the process, which is a great advantage over the usual form of business.

Internet marketing is a continuous process whose goal is to strengthen the position of your brand online, attract and retain customers and, most importantly, increase sales.

Traditional media are gradually becoming a thing of the past, giving way to new media, not only because of their availability to the audience, but also due to the ability to more accurately track the smallest changes in the process, which is a great advantage over the usual form of business.

High conversions to you!

 

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