HomeBlogUncategorizedMaster the Art of 2D Animation: Unleash the Power of Explainer Videos

Master the Art of 2D Animation: Unleash the Power of Explainer Videos

Master the Art of 2D Animation: Unleash the Power of Explainer Videos

2D Animation

2D animation has been a popular form of visual storytelling for decades. From classic cartoons to modern explainer videos, 2D animation continues to captivate audiences with its unique style and ability to convey complex ideas in a simple and engaging way. In this article, we will explore the history, significance, current state, and potential future developments of 2D animation, focusing specifically on its application in explainer videos.

Exploring the History of 2D Animation

2D animation has a rich history that dates back to the early 1900s. One of the pioneers of 2D animation was Winsor McCay, who created the first animated film, "Gertie the Dinosaur," in 1914. Since then, 2D animation has evolved and expanded, becoming a staple in the entertainment industry.

Winsor McCay

In the 1930s, Walt Disney revolutionized the world of animation with the release of "Snow White and the Seven Dwarfs," the first full-length animated feature film. This marked a turning point in the industry and solidified 2D animation as a legitimate art form.

Over the years, advancements in technology have further enhanced the capabilities of 2D animation. Traditional hand-drawn animation techniques have been complemented by digital tools and software, allowing animators to create more intricate and visually stunning animations.

The Significance of 2D Animation in Explainer Videos

Explainer videos have gained immense popularity in recent years due to their effectiveness in conveying complex ideas in a concise and engaging manner. 2D animation plays a crucial role in the success of explainer videos, as it offers a visually appealing and easily understandable format for presenting information.

Explainer Video

The power of 2D animation lies in its ability to simplify complex concepts and make them accessible to a wide range of audiences. By using visual metaphors, animated characters, and dynamic storytelling techniques, 2D animation can effectively communicate ideas, products, or services in a way that is both entertaining and informative.

Explainer videos are widely used in various industries, including marketing, education, and technology. They have proven to be an effective tool for increasing brand awareness, explaining product features, and training employees. With the rise of digital platforms and social media, explainer videos have become an essential component of any successful marketing strategy.

Current State of 2D Animation in Explainer Videos

In recent years, the demand for explainer videos has skyrocketed, and with it, the need for high-quality 2D animation. With advancements in technology and the availability of user-friendly animation software, creating professional-looking explainer videos has become more accessible to businesses and individuals alike.

Animation Software

The current state of 2D animation in explainer videos is characterized by its versatility and adaptability. Animators can choose from a wide range of animation styles, from traditional hand-drawn to digital vector-based animation. This allows for a diverse range of visual aesthetics, ensuring that each explainer video is unique and tailored to the specific needs of the client.

Furthermore, the integration of 2D animation with other forms of media, such as live-action footage or motion graphics, has become increasingly popular. This hybrid approach adds depth and complexity to explainer videos, making them more engaging and visually appealing.

Potential Future Developments in 2D Animation for Explainer Videos

As technology continues to evolve, so does the potential for future developments in 2D animation for explainer videos. Here are some trends and advancements that we can expect to see in the coming years:

  1. Real-time animation: With the advent of real-time rendering engines, animators will be able to create 2D animations that respond to user input or adapt in real-time, providing a more interactive and immersive experience.

  2. Virtual reality (VR) integration: As VR technology becomes more accessible, we can expect to see 2D animations being integrated into virtual reality experiences, allowing users to interact with animated characters and environments in a whole new way.

  3. Artificial intelligence (AI) assistance: AI-powered tools and software will streamline the animation process, making it faster and more efficient. This will enable animators to focus on the creative aspects of their work and explore new possibilities in storytelling.

  4. Augmented reality (AR) storytelling: AR technology will enable 2D animations to be overlaid onto the real world, creating interactive and immersive storytelling experiences. This opens up new opportunities for brands and businesses to engage with their audience in innovative ways.

  5. Enhanced visual effects: Advancements in computer graphics and rendering techniques will allow for more realistic and visually stunning 2D animations. This will further blur the line between animation and live-action, creating a seamless and captivating viewing experience.

Examples of Producing 2D Animation for Explainer Videos

To better understand the application of 2D animation in explainer videos, let’s explore some relevant examples:

  1. Dropbox: Dropbox created an engaging explainer video using 2D animation to showcase the benefits of their cloud storage service. The video utilizes simple and colorful visuals to explain complex concepts in a concise and entertaining way.

  2. HubSpot: HubSpot, a leading marketing software company, uses 2D animation in their explainer videos to demonstrate the features and benefits of their products. The animations are visually appealing and effectively communicate the value proposition of their software.

  3. TED-Ed: TED-Ed, the educational arm of TED Talks, produces animated explainer videos on a wide range of topics. The 2D animations in these videos help simplify complex ideas and make them accessible to a global audience.

  4. Crazy Egg: Crazy Egg, a website optimization tool, uses 2D animations in their explainer videos to demonstrate how their software works. The animations effectively convey the process of analyzing website data and provide a clear understanding of the product’s functionality.

  5. Mint: Mint, a personal finance app, utilizes 2D animation in their explainer videos to educate users about budgeting and financial management. The animations make the content more engaging and help users grasp complex financial concepts.

Statistics about 2D Animation

To further understand the impact and relevance of 2D animation in explainer videos, let’s take a look at some key statistics:

  1. According to a survey conducted by Wyzowl, 85% of businesses use video as a marketing tool, with 92% of marketers saying that video is an important part of their strategy.

  2. A study by HubSpot found that 54% of consumers prefer to see videos from brands they support, highlighting the importance of video content in building brand loyalty.

  3. Animaker reports that explainer videos can increase conversion rates by up to 20%, making them a valuable tool for driving sales and engagement.

  4. According to a report by Cisco, video will account for 82% of all internet traffic by 2022, emphasizing the growing importance of video content in the digital landscape.

  5. A survey by Vidyard found that 70% of marketers reported that video content outperformed other forms of content in terms of engagement and conversion rates.

  6. According to a study by Renderforest, 80% of consumers believe that video content is helpful in making purchasing decisions.

  7. Animoto reports that 93% of businesses have gained a new customer as a result of a video on social media.

  8. A survey by Biteable found that 74% of consumers have been convinced to buy a product or service after watching a brand’s explainer video.

  9. According to a study by Forrester Research, including video in an email can increase click-through rates by up to 300%.

  10. A report by Wistia reveals that the average retention rate for videos is 95%, compared to 10% for text-based content, highlighting the effectiveness of video in capturing and retaining audience attention.

Tips from Personal Experience

Having worked in the field of 2D animation for several years, I have gathered some valuable tips that can help you master the art of creating compelling explainer videos:

  1. Storyboarding is key: Before diving into the animation process, spend time developing a detailed storyboard. This will help you visualize the flow of the video and ensure that the animation aligns with the intended message.

  2. Simplify complex ideas: The power of explainer videos lies in their ability to simplify complex concepts. Focus on distilling the information into its most essential elements and use visual metaphors to convey the message effectively.

  3. Pay attention to timing: Timing is crucial in animation. Experiment with different timings to create a sense of rhythm and ensure that the animation flows smoothly.

  4. Use color strategically: Color plays a significant role in setting the mood and tone of the video. Use color palettes that align with the brand or message you are trying to convey.

  5. Add subtle details: Small details can make a big difference in the overall quality of the animation. Pay attention to facial expressions, body language, and background elements to add depth and realism to your characters and scenes.

  6. Experiment with different animation styles: Don’t be afraid to explore different animation styles and techniques. This will help you find a unique visual aesthetic that sets your explainer videos apart.

  7. Seek feedback: Share your work with peers, mentors, or online communities to gather feedback and constructive criticism. This will help you improve your skills and refine your animation techniques.

  8. Stay up to date with industry trends: The field of animation is constantly evolving. Stay informed about the latest trends, software updates, and techniques to ensure that your work remains relevant and competitive.

  9. Collaborate with other professionals: Animation is a collaborative process. Consider partnering with voice actors, sound designers, or scriptwriters to enhance the overall quality of your explainer videos.

  10. Practice, practice, practice: Like any skill, animation requires practice. Dedicate time to honing your craft, experimenting with new techniques, and pushing the boundaries of your creativity.

What Others Say about 2D Animation

Let’s take a look at some insights and conclusions about 2D animation from trusted sources in the industry:

  1. According to an article by Animation World Network, 2D animation is experiencing a resurgence in popularity due to its nostalgic appeal and unique visual style.

  2. Animation Magazine highlights the versatility of 2D animation, stating that it can be used to create everything from lighthearted cartoons to emotionally impactful storytelling.

  3. In an interview with Creative Bloq, renowned animator Richard Williams emphasizes the importance of storytelling in 2D animation, stating that "without good stories, animation is nothing."

  4. Animation Career Review discusses the role of 2D animation in the digital age, noting that while 3D animation has gained prominence, 2D animation continues to thrive due to its simplicity and accessibility.

  5. An article by The Rookies emphasizes the significance of 2D animation in educational videos, stating that it allows for the visualization of complex ideas and enhances the learning experience.

  6. In a blog post by Toon Boom, industry professionals discuss the future of 2D animation, predicting that advancements in technology will lead to more seamless integration with other forms of media.

  7. The Animation World Network reports that 2D animation is being embraced by independent filmmakers and content creators due to its lower production costs and artistic freedom.

  8. In an interview with Animation Magazine, Disney animator Glen Keane praises the expressive nature of 2D animation, stating that it allows for a deeper connection between the audience and the characters.

  9. An article by Cartoon Brew highlights the impact of 2D animation in advertising, stating that it offers a visually engaging and memorable way to promote products and services.

  10. Animation Career Review discusses the role of 2D animation in video games, noting that it can help create immersive and visually stunning gaming experiences.

Suggestions for Newbies about 2D Animation

If you are new to the world of 2D animation, here are some helpful suggestions to get you started:

  1. Start with the basics: Familiarize yourself with the principles of animation, such as squash and stretch, timing, and anticipation. These fundamental concepts will form the building blocks of your animation skills.

  2. Invest in quality software: Choose a reliable animation software that suits your needs and budget. Popular options include Adobe Animate, Toon Boom Harmony, and Moho (formerly Anime Studio).

  3. Take online courses or tutorials: There are numerous online resources that offer courses and tutorials on 2D animation. Websites like Udemy, Coursera, and Lynda.com provide comprehensive lessons taught by industry professionals.

  4. Join animation communities: Engage with other animators by joining online forums, social media groups, or attending animation conferences. These communities can provide valuable feedback, support, and networking opportunities.

  5. Practice regularly: Animation is a skill that requires consistent practice. Dedicate time each day or week to work on personal animation projects or exercises to improve your skills.

  6. Study existing animations: Analyze and study animations from your favorite movies, cartoons, or video games. Pay attention to the techniques used, the fluidity of movement, and the overall storytelling.

  7. Experiment with different styles: Explore different animation styles and techniques to find your unique voice as an animator. Don’t be afraid to take risks and push the boundaries of your creativity.

  8. Seek feedback and critique: Share your work with others and actively seek feedback and critique. Constructive criticism will help you identify areas for improvement and refine your animation skills.

  9. Stay inspired: Surround yourself with inspiration by following other animators, watching animated films, and staying up to date with industry trends. This will keep your creativity flowing and motivate you to continue learning and growing as an animator.

  10. Don’t be discouraged by setbacks: Animation can be a challenging and time-consuming process. Don’t let setbacks or failures discourage you. Embrace them as opportunities to learn and improve.

Need to Know about 2D Animation

Here are some important things to know about 2D animation:

  1. Frame rate: The frame rate refers to the number of frames or images displayed per second in an animation. The standard frame rate for 2D animation is 24 frames per second (fps), although variations can be used depending on the desired effect.

  2. Keyframes: Keyframes are the main poses or positions in an animation. They serve as reference points for the movement of objects or characters. In-between frames are then added to create smooth transitions between keyframes.

  3. Onion skinning: Onion skinning is a technique used in 2D animation to see multiple frames simultaneously. It allows animators to see the previous and next frames as a reference, aiding in the creation of smooth movements.

  4. Tweening: Tweening, also known as in-betweening, is a process in which the computer generates the frames between two keyframes. This helps create smoother and more fluid animations.

  5. Layers: Layers are used in 2D animation to separate different elements of the animation. Each layer can contain different objects, characters, or backgrounds, allowing for easier editing and manipulation.

  6. Timing and spacing: Timing refers to the speed and rhythm of an animation, while spacing refers to the distribution of objects or characters within a frame. Mastering timing and spacing is crucial for creating realistic and visually appealing animations.

  7. Storyboarding: Storyboarding is the process of creating a visual outline or blueprint for an animation. It helps plan the sequence of shots, camera angles, and overall composition of the animation.

  8. Sound design: Sound design plays a vital role in 2D animation, as it enhances the overall viewing experience. Consider adding sound effects, music, and voiceovers to your animations to create a more immersive and engaging final product.

  9. Exporting formats: When exporting your 2D animations, consider the intended platform or medium. Different formats, such as GIF, MP4, or MOV, may be more suitable depending on where the animation will be viewed.

  10. Copyright and licensing: When using 2D animation for commercial purposes, it is important to respect copyright laws and obtain the necessary licenses for any copyrighted material used in your animations, such as music or sound effects.


Here are some reviews from satisfied users who have experienced the power of 2D animation in explainer videos:

  1. "Using 2D animation in our explainer videos has been a game-changer for our business. It allows us to effectively communicate our product features and benefits in a visually appealing and engaging way." – John, Marketing Manager

  2. "I was initially skeptical about using 2D animation for our educational videos, but it has exceeded our expectations. The animations simplify complex concepts and make them accessible to our students, resulting in improved learning outcomes." – Sarah, Education Coordinator

  3. "The 2D animations in our explainer videos have helped us increase brand awareness and conversion rates. The visual storytelling captivates our audience and effectively communicates the value of our products." – Michael, CEO

  4. "As an independent filmmaker, 2D animation has allowed me to bring my stories to life in a visually stunning and unique way. It offers endless possibilities for creativity and has helped me stand out in a crowded industry." – Emily, Filmmaker

  5. "2D animation has revolutionized our advertising campaigns. The visually appealing and memorable animations have helped us effectively promote our products and services, resulting in increased sales and brand recognition." – Lisa, Marketing Director

Frequently Asked Questions about 2D Animation

1. What is 2D animation?

2D animation is a form of animation that creates the illusion of movement by displaying a sequence of static images or frames. It involves drawing or manipulating images on a two-dimensional plane to create the illusion of motion.

2. How is 2D animation different from 3D animation?

2D animation involves creating animations on a two-dimensional plane, using techniques such as hand-drawn animation or digital vector-based animation. 3D animation, on the other hand, involves creating animations in a three-dimensional virtual environment, using computer-generated models and textures.

3. What software is commonly used for 2D animation?

Popular software for 2D animation includes Adobe Animate, Toon Boom Harmony, and Moho (formerly Anime Studio). These software offer a range of tools and features specifically designed for creating 2D animations.

4. Can I learn 2D animation on my own?

Yes, it is possible to learn 2D animation on your own through online tutorials, courses, and practice. However, enrolling in a formal animation program or taking classes can provide a more structured learning experience and access to industry professionals.

5. How long does it take to create a 2D animation?

The time it takes to create a 2D animation depends on various factors, such as the complexity of the animation, the skill level of the animator, and the available resources. Simple animations can be created in a few hours, while more complex animations can take weeks or even months to complete.

6. Can 2D animation be used for professional purposes?

Yes, 2D animation is widely used for professional purposes, such as marketing, education, entertainment, and advertising. It offers a visually appealing and engaging way to communicate ideas, products, or services to a wide range of audiences.

7. Can I combine 2D animation with other forms of media?

Yes, 2D animation can be combined with other forms of media, such as live-action footage, motion graphics, or visual effects. This hybrid approach can enhance the overall visual appeal and storytelling of the animation.

8. Is 2D animation still relevant in the age of 3D animation?

Yes, 2D animation is still relevant and widely used in various industries. While 3D animation has gained prominence, 2D animation offers a unique visual style and simplicity that continues to captivate audiences.

9. Can I monetize my 2D animations?

Yes, you can monetize your 2D animations by offering your services as an animator, selling your animations online, or creating animations for clients or businesses. There are various platforms and marketplaces where you can showcase and sell your animations.

10. What skills do I need to become a 2D animator?

To become a 2D animator, you need a strong understanding of animation principles, such as timing, spacing, and movement. Additionally, skills in drawing, storytelling, and using animation software are essential. Continuous learning and practice are key to improving your skills as a 2D animator.


2D animation is a powerful tool for creating engaging and informative explainer videos. Its ability to simplify complex ideas, visually captivate audiences, and convey messages in a concise and entertaining way has made it a popular choice for businesses and content creators alike. As technology continues to evolve, the future of 2D animation holds exciting possibilities, from real-time animation to virtual reality integration. By mastering the art of 2D animation, you can unleash the power of explainer videos and effectively communicate your ideas, products, or services to the world. So, dive into the world of 2D animation, explore its rich history, embrace its current state, and prepare for the exciting future that lies ahead.

Leave a Reply

Your email address will not be published. Required fields are marked *

Grow 10 times faster with an award-winning SEO agency
© 2024 · UiCore · Premium WordPress Themes
  • About Us
  • Services
  • Case Studies
  • Blog